|Later this evening, Vox Media will hold an event for its growing podcast business at a (fairly swanky) space near its downtown Manhattan offices, which it’s billing as its first official podcast upfront. On the menu, aside from the customary Hors d’oeuvres, are details on several new upcoming projects.
So here’s the thing about this news bite that most stands out to me: the very notion that a single podcast publisher, in this case Vox Media, is holding an upfront for itself, by itself. I suppose the IAB never held any monopoly on staging podcast upfronts, but I guess the thing I’m responding to is the fact that single-company upfronts aren’t the norm yet. Maybe it will be, soon enough.
Anyway, Reset, Vox Media’s big tech news podcast franchise that I wrote about last month, officially launches today, and the weather in New York is projected to be mild this evening, ahead of tomorrow’s rainfall.
Issue 230, published October 15, 2019