Issue 186,  published November 20, 2018

Tracking: November 20, 2018

  • ICYMI: Jacob Weisberg and Malcolm Gladwell’s new audio venture, Pushkin Industries, stepped into the open last week, and the company also announced a new Chief Marketing Officer: Heather Fain, a book publishing veteran.
  • Here’s an interesting personnel move: Jonathan Zenti, the creator of Meat (a finalist for Radiotopia’s PodQuest competition back in 2016), joins the podcast technology company VoxNest as Head of Content.
  • The fine folks at Edison Research and Triton Digital published an addendum to their Infinite Dial 2018 study that contains a breakdown of changes in monthly American podcast listenership by ethnicity between 2008 and 2018. It shows a medium that’s quietly grown in diversity. Here’s the corresponding blog post, and here’s the key slide:

 

  • I continue to be fascinated by the puzzle of smart speakers and news consumption, which doesn’t appear to be a behavior that’s growing proportionally with the rise in device adoption, according to a recent Reuters Institute for the Study of Journalism report. Nieman Lab has a great summary. The heart of the problem, it seems, is the black boxes of data: neither Amazon nor Google nor Apple were willing to share data or discuss how news is being consumed on their respective smart speaker devices. A tricky predicament, one that does not bode well for future smart speaker-news publisher relations, and also completely in keeping with tech-media industry dynamics that we’ve seen so far.
  • ESPN will apparently broadcast three hours worth of 30 for 30 Podcasts across its owned-radio stations around the country on Thanksgiving afternoon (1-4pm ET). As Planet Money’s Nick Fountain pointed out, this time-slot sets the sports doc podcast up against The Splendid Table’s live call-in show. A fight to the death, this.
  • WNYC Studios’ 2 Dope Queens ended its run last week with a final episode that featured an interview with Michelle Obama. By closing the podcast, the duo of Jessica Williams and Phoebe Robinson appears to have completed a full transitional arc: from live show to podcast to television.
  • Producers Eleanor McDowall and Heidi Pett are running a survey at the moment to crowdsource a rate card for audio production in the UK “to try and make pay more transparent”. If you work in the industry, fill it out here, and keep an eye on the UK Audio Network page for the results.