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Tracking: May 2, 2019

  • Digiday has a thing up on Slate’s recent podcasting adventures. The two major takeaways: “This year, audio could represent ‘nearly half’ of Slate’s revenues, up from 28% in late 2018, Slate president Charlie Kammerer said” and “Slate’s 30 podcasts generated 180 million listens in 2018, a 78% increase year over year. ‘Slow Burn’ piled up over 15 million downloads by itself.”
  • Speaking of which, Slate announced a new host and topic for Slow Burn Season 3, and you can read about that move in my Vulture interview with Slate’s Gabriel Roth.
  • Meanwhile, MSNBC, encouraged by the response to its Slow Burn-like Bag Man series, is preparing to push deeper into podcast-land. MSNBC audio chief Steve Lickteig, who used to be the EP of pods at Slate, told Variety that “The company plans to launch several new podcasts throughout 2019, including one that will eventually become a daily one focused on the 2020 election.”
  • From AdWeek: “Studio71 Brings Podcasts, Partnerships and New Ad Offerings to NewFronts.”