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Tracking: March 26, 2019

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  • Shout-out to all the political and daily news podcast producers out there, who worked overtime this weekend. Your contributions will be downloaded.
  • Stitcher announced its spring slate last week, which includes a new season of Headlong, LeVar Burton Reads, and Bad With Money, among others. A second season of the company’s podcast collaboration with Marvel, Wolverine: The Lost Trail, is also forthcoming. Additionally, Stitcher is continuing its Stitcher Premium exclusive pipeline; one such upcoming project is The Wokest, from comedian-writer-director Edgar Momplaisir. Full release here.
  • From Digiday, reporting on Advertising Week Europe: “Podcast, rather than voice opportunities, sparked the most interest from advertisers at the event… but podcast advertising is still a new enough medium to encourage advertiser investment without much proof of a return on investment.”
  • From the Press Gazette: “Regional publishers team up to develop local news podcasts backed by Google money.”
  • Over at the Inside Podcasting newsletter, Skye Pillsbury got her hands on a demographic breakdown of Luminary’s upcoming portfolio. On a related note: if you listen closely, you can start hearing Luminary host-read ads on certain podcasts. Keep an ear out. 
  • Meanwhile, Slate has published a deep, deep dive into The Joe Rogan Experience, courtesy of Justin Peters: “Joe Rogan’s Galaxy Brain: How the former Fear Factor host’s podcast became an essential platform for ‘freethinkers’ who hate the left.”
  • On a related note, Westwood One has picked up The Jordan Peterson Podcast.
  • Sarah Larson’s latest at The New Yorker: “Case Closed,” Reviewed: Do We Really Want a True-Crime Podcast with Answers?”
  • Shout-out to all the political and daily news podcast producers out there, who worked overtime this weekend. Your contributions will be downloaded.
  • Stitcher announced its spring slate last week, which includes a new season of Headlong, LeVar Burton Reads, and Bad With Money, among others. A second season of the company’s podcast collaboration with Marvel, Wolverine: The Lost Trail, is also forthcoming. Additionally, Stitcher is continuing its Stitcher Premium exclusive pipeline; one such upcoming project is The Wokest, from comedian-writer-director Edgar Momplaisir. Full release here.
  • From Digiday, reporting on Advertising Week Europe: “Podcast, rather than voice opportunities, sparked the most interest from advertisers at the event… but podcast advertising is still a new enough medium to encourage advertiser investment without much proof of a return on investment.”
  • From the Press Gazette: “Regional publishers team up to develop local news podcasts backed by Google money.”
  • Over at the Inside Podcasting newsletter, Skye Pillsbury got her hands on a demographic breakdown of Luminary’s upcoming portfolio. On a related note: if you listen closely, you can start hearing Luminary host-read ads on certain podcasts. Keep an ear out. 
  • Meanwhile, Slate has published a deep, deep dive into The Joe Rogan Experience, courtesy of Justin Peters: “Joe Rogan’s Galaxy Brain: How the former Fear Factor host’s podcast became an essential platform for ‘freethinkers’ who hate the left.”
  • On a related note, Westwood One has picked up The Jordan Peterson Podcast.
  • Sarah Larson’s latest at The New Yorker: “Case Closed,” Reviewed: Do We Really Want a True-Crime Podcast with Answers?”

  • Shout-out to all the political and daily news podcast producers out there, who worked overtime this weekend. Your contributions will be downloaded.
  • Stitcher announced its spring slate last week, which includes a new season of Headlong, LeVar Burton Reads, and Bad With Money, among others. A second season of the company’s podcast collaboration with Marvel, Wolverine: The Lost Trail, is also forthcoming. Additionally, Stitcher is continuing its Stitcher Premium exclusive pipeline; one such upcoming project is The Wokest, from comedian-writer-director Edgar Momplaisir. Full release here.
  • From Digiday, reporting on Advertising Week Europe: “Podcast, rather than voice opportunities, sparked the most interest from advertisers at the event… but podcast advertising is still a new enough medium to encourage advertiser investment without much proof of a return on investment.”
  • From the Press Gazette: “Regional publishers team up to develop local news podcasts backed by Google money.”
  • Over at the Inside Podcasting newsletter, Skye Pillsbury got her hands on a demographic breakdown of Luminary’s upcoming portfolio. On a related note: if you listen closely, you can start hearing Luminary host-read ads on certain podcasts. Keep an ear out. 
  • Meanwhile, Slate has published a deep, deep dive into The Joe Rogan Experience, courtesy of Justin Peters: “Joe Rogan’s Galaxy Brain: How the former Fear Factor host’s podcast became an essential platform for ‘freethinkers’ who hate the left.”
  • On a related note, Westwood One has picked up The Jordan Peterson Podcast.
  • Sarah Larson’s latest at The New Yorker: “Case Closed,” Reviewed: Do We Really Want a True-Crime Podcast with Answers?”