From Digiday: “Podcast creators mull raising their ad loads while preserving high listener engagement.”
This has been happening for a while, of course, though it’s interesting to see it formalized in a general trade pub. Put simply, ad loads are a key variable in differentiating between the podcast experience and the radio experience.
Eh, I reckon we’ll see more than a few publishers crank up that dial soon enough. Check out the piece.
Oh, and by the way: I’m the guest on the Digiday Podcast this week.The Australian Broadcasting Corporation is losing its managing editor of podcasts, Kellie Riordan. She’s been with the organization for eighteen years, and has headed up its podcast unit, ABC Audio Studios, for the past three.
No word yet on what’s next for Riordan, though she did note: “I’m looking forward to exploring some new opportunities in the global podcast space, which is fast expanding right now.”
Rando question:Has anybody settled on a Goodreads for pods that they like?Show notes.
I’ve been checking out a few episodes of The Believer Magazine’s Constellation Prize, hosted by Bianca Giaever, and it scratches a zine-esque itch, if you’re in the mood for that kind of thing. Fun fact: The Believer used to be published by McSweeney’s, which also produces the similarly zine-esque KCRW podcast The Organist. The magazine moved over to the Beverly Rogers, Carol C. Harter Black Mountain Institute at the University of Nevada, Las Vegas in 2017.
Marketplace has launched a new podcast for kids, Million Bazillion, meant to tackle questions from kids about money. (Listen, whenever I have a kid, that child will know about home loans long before they hit middle school.) The project comes out of a collaboration with Brains On!, whose co-creator, Molly Bloom, was a guest on a recent episode of Servant of Pod.
You know what? It’s pretty cool to read a theater critic writing about a radio play that’s also distributed as a podcast. In this case, that play is Richard II, as produced by WNYC.