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Hot Pod Insider

Tracking: April 2, 2019

  • There’s a new company floating about called Podchaser, which is attempting to emulate IMDb, but for podcasts. They just announced a suite of data partnerships, including ones with RadioPublic, Entale, Simplecast, and Castbox. Not all data partnerships are equally valuable, of course, so keep that in mind when you assess the move.
  • You might want to track this one. From TechCrunch: “Pandora to test interactive voice ads later this year”… via an integration with a San Francisco-based ad tech startup called Instreamatic. Meanwhile, former Pandora CEO Roger Lynch is now the CEO of Conde Nast. Here’s the Variety report on that.
  • On a similar note: Spreaker’s Podcast Monetization Program has expanded to include listens on Spotify, which is interesting. It all serves to make me continue wondering: what’s Spotify’s podcast ad play here?
  • Not directly podcast-related, but I’m just fascinated. From Bloomberg: “The BBC is moving some of its broadcast licenses to the Netherlands so it can keep transmitting across the European Union in the event of a no-deal Brexit, according to people familiar with the matter.”
  • Remember that story I linked to a while back about MySpace accidentally deleting all songs hosted on the platform? Well, they’ve recovered some… but the saved material is less than a percent of all that was lost. Here’s The Verge on the matter.
  • And while I’m linking The Verge, I thought this story was super interesting, with some insight for those thinking about Patreon business models: “The game development boy band selling experimental games through Patreon.”
  • Finally: I was on the a16z podcast recently talking podcasts. Shouts to Sonal Chokshi, for inviting me on.