The Jeff Bezos-owned Washington Post, which has been pushing pretty hard into the technology platform business alongside its journalistic endeavors, is reportedly getting into the…podcast ad tech game? AdExchanger reports that the company’s Research, Experimentation, and Development (RED) team has put together a “dynamic ad insertion” tool, called Rhapsocord, that “identifies places to put in […]
The tool comes from the organization’s Research, Experimentation, and Development team.
WILD WILD COUNTRY. If I had a dime for every time someone made a reference to podcasting, the podcast industry, and/or podcast metrics being the “Wild West,” well…I wouldn’t have enough dimes to retire, exactly, but I’d certainly have enough to buy a few Happy Meals. The latest such reference comes from AdWeek, whose podcast […]
Plus: Civil + podcasts, Anchor’s troublesome TOS, and RadioPublic’s crowd equity campaign.
Plus: Cadence13 partners with UTA on an “influencer” podcast network
Plus: Audioboom gets a lifeline, WWDC notes, and Audible makes a curious audiobook play
MEASUREMENT BITE. Been a while since we’ve checked back into what is arguably the most important subject in the podcast business. Let’s fix that, shall we? “The good news for podcasters and buyers is measurement challenges are 97 percent solved,” Midroll Media CRO Lex Friedman said on a podcast panel at the National Association of […]
INFINITE DIAL CANADA. The Great North gets its own report from Edison Research and Triton Digital for the first time, and it’s long overdue. You can read the whole thing here, but I’m going to break out the most interesting data points with some comparisons to the U.S.: Podcasting: The share of Canadians that listened […]