Topics: Measurements and Analytics

Topics: Measurements and Analytics
Hot Pod

The Washington Post… gets into the podcast ad tech game?

The Jeff Bezos-owned Washington Post, which has been pushing pretty hard into the technology platform business alongside its journalistic endeavors, is reportedly getting into the…podcast ad tech game? AdExchanger reports that the company’s Research, Experimentation, and Development (RED) team has put together a “dynamic ad insertion” tool, called Rhapsocord, that “identifies places to put in […]

The tool comes from the organization’s Research, Experimentation, and Development team.

July 10, 2018
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Two Key Things to Note About Podcast Measurements

WILD WILD COUNTRY. If I had a dime for every time someone made a reference to podcasting, the podcast industry, and/or podcast metrics being the “Wild West,” well…I wouldn’t have enough dimes to retire, exactly, but I’d certainly have enough to buy a few Happy Meals. The latest such reference comes from AdWeek, whose podcast […]

Plus: Civil + podcasts, Anchor’s troublesome TOS, and RadioPublic’s crowd equity campaign.

June 27, 2018
Hot Pod Insider

Follow-up to Digital News Report and Google Podcast App

Plus: Cadence13 partners with UTA on an “influencer” podcast network

June 23, 2018
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On IAB standards, publishers go their own way

Plus: Audioboom gets a lifeline, WWDC notes, and Audible makes a curious audiobook play

June 8, 2018
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Phew, we’ve apparently solved 97% of the podcast measurement problem — everybody relax

MEASUREMENT BITE. Been a while since we’ve checked back into what is arguably the most important subject in the podcast business. Let’s fix that, shall we? “The good news for podcasters and buyers is measurement challenges are 97 percent solved,” Midroll Media CRO Lex Friedman said on a podcast panel at the National Association of […]

April 17, 2018
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True podcast love, in all of us command: This is how Canada listens to podcasts

INFINITE DIAL CANADA. The Great North gets its own report from Edison Research and Triton Digital for the first time, and it’s long overdue. You can read the whole thing here, but I’m going to break out the most interesting data points with some comparisons to the U.S.: Podcasting: The share of Canadians that listened […]

April 10, 2018