Topics: Measurements and Analytics

Topics: Measurements and Analytics
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Success and its Complicated Measures: A Case Study

It was a personal story, and Laura Krantz didn’t want to compromise on much. “I had a certain way I wanted to tell this story and that was hugely important to me,” Krantz told me over email recently. “That was probably the most concrete goal. And I wanted people to listen to this… I wasn’t […]

November 27, 2018
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The BBC Shares Podcast Numbers

James Purnell, the BBC’s director of radio and education, published an assessment this week on how the corporation is doing, podcast-wise. “Overall, pretty well,” is his take on how things have been going since the BBC decided to start making more original podcast content a little over a year ago.

October 26, 2018
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Follow-up to the Five Dollar Chart

October 26, 2018
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Preamble: Those Wacky Charts, Week Three

Buckle your seatbelts: we’re stretching this story out to another week. As the discourse around click-farms and Apple chart manipulation continued to swell last week, a producer named John Perotti was contacted over LinkedIn by someone claiming to be a “podcast promoter” on Fiverr, the online freelance services marketplace. Perotti, who manages podcast production at […]

October 23, 2018
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Guest Post: How I Cheated the Charts with Five Bucks, by John Perotti

Earlier this month, I noticed something strange on the iTunes podcast charts: a bunch of shows I’d never seen before were in the top spots, even pushing “The Joe Rogan Experience” out of the top 20. Others noticed, too. A day or so later, everything went back to roughly the way it was before, leaving […]

October 23, 2018
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Follow-ups to the Apple Podcast Chats

Let’s reiterate a few things.

October 12, 2018
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Has the Apple Podcast Charts felt weirder lately?

Here’s a familiar scene: I’m trying to pass the time, so I pull up the Apple Podcast charts to see what the youths are up to. (Ha.) This was my Sunday afternoon, and by that point, I hadn’t looked at the charts in a good few weeks. Part of this has to do with the […]

October 9, 2018
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Serial’s Strong Debut Numbers

Serial returned with its highly-anticipated third season last Thursday, and what a return it was: each of the first two episodes of Serial’s latest season brought in over 1.4 million global unique downloads within the first fourteen hours of publication. I wrote about the numbers for Vulture, but here are the specific counts: the first […]

September 25, 2018
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Addendum to the Panoply’s Megaphone Story

Through this way, an uncertain world lies.

September 21, 2018
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Platform-Watch: A Critique of Spotify, Pandora’s New Ad Product, and Up-sides

August 30, 2018