Topics: Measurements and Analytics

Topics: Measurements and Analytics
Hot Pod

This again?

From Fast Company, almost exclusively citing Podtrac’s monthly ranker: It’s estimated that there are more than 700,000 active podcasts today. While the low barrier to entry has given rise to the running joke that everyone has a podcast, the saturated market can make it difficult to grow an audience. One thing that might help: Build […]

August 6, 2019
Hot Pod Insider

Gathering Listener Data, in ways Modern and Traditional

Nielsen, the global data and measurement firm, is launching something called the Podcast Listener Buying Service, which aims to give participating clients — i.e. participating podcast publishers — insights into the buying habits of audiences affiliated with the listening bases of specific shows.

July 11, 2019
Hot Pod Insider

The UK Needs Better Data

There isn’t yet an Infinite Dial style report that regularly tracks these things, and those numbers that are already out there are frequently quoted but are offer only a partial, and sometimes contradictory picture.

July 11, 2019
Hot Pod Insider

Numerical Turbulence

There’s been a jarring shift in the Podtrac ranker download counts. Here’s what it means, and what it doesn’t.

May 23, 2019
Hot Pod Insider

BBC Radio 6 Music to Test Personalized Promo Trails?

Interestingly, this isn’t coming directly from the Sounds team.

April 15, 2019
Hot Pod

A Curious Change on the Podtrac Ranker

A few readers wrote in to point out that Podtrac, the podcast measurement and analytics service (and conjoined sister company of ad sales network Authentic), appears to have stopped listing “Global Downloads” as a count metric on its public-facing ranker in its most recent industry ranking update. (Some of those readers also expressed vaguely conspiratorial […]

February 26, 2019
Hot Pod Insider

The MIDAS touch

Earlier this week, RAJAR, the official body for measuring radio audiences in the UK, released the results of their MIDAS survey for 2018 Q4. From a podcast perspective, the Q4 MIDAS results have a few key takeaways worth unpacking.

January 25, 2019
Hot Pod Insider

RAD Press Push

While most of us hibernated, NPR continued its press push around the Remote Audio Data (RAD) initiative… with mixed results.

January 4, 2019
Hot Pod Insider

The Remote Audio Initiative (RAD) Initiative is now live

A group of podcast companies and publishers, led by NPR, have officially begun rolling out their gambit to usher podcasting towards a “true” listening metric.

December 12, 2018
Hot Pod

Apple Analytics: One Year Later

Seventeen months ago, at its annual developer conference WWDC, Apple announced that it would finally be launching something that many in the podcast industry have desired for a long time: better podcast analytics. Or, more accurately, better audience analytics from the historically impartial steward of the podcast ecosystem that’s still believed to facilitate the majority […]

December 4, 2018