Topics: Measurements and Analytics

Topics: Measurements and Analytics
Hot Pod Insider

BBC Radio 6 Music to Test Personalized Promo Trails?

Interestingly, this isn’t coming directly from the Sounds team.

April 15, 2019
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A Curious Change on the Podtrac Ranker

A few readers wrote in to point out that Podtrac, the podcast measurement and analytics service (and conjoined sister company of ad sales network Authentic), appears to have stopped listing “Global Downloads” as a count metric on its public-facing ranker in its most recent industry ranking update. (Some of those readers also expressed vaguely conspiratorial […]

February 26, 2019
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The MIDAS touch

Earlier this week, RAJAR, the official body for measuring radio audiences in the UK, released the results of their MIDAS survey for 2018 Q4. From a podcast perspective, the Q4 MIDAS results have a few key takeaways worth unpacking.

January 25, 2019
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RAD Press Push

While most of us hibernated, NPR continued its press push around the Remote Audio Data (RAD) initiative… with mixed results.

January 4, 2019
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The Remote Audio Initiative (RAD) Initiative is now live

A group of podcast companies and publishers, led by NPR, have officially begun rolling out their gambit to usher podcasting towards a “true” listening metric.

December 12, 2018
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Apple Analytics: One Year Later

Seventeen months ago, at its annual developer conference WWDC, Apple announced that it would finally be launching something that many in the podcast industry have desired for a long time: better podcast analytics. Or, more accurately, better audience analytics from the historically impartial steward of the podcast ecosystem that’s still believed to facilitate the majority […]

December 4, 2018
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Success and its Complicated Measures: A Case Study

It was a personal story, and Laura Krantz didn’t want to compromise on much. “I had a certain way I wanted to tell this story and that was hugely important to me,” Krantz told me over email recently. “That was probably the most concrete goal. And I wanted people to listen to this… I wasn’t […]

November 27, 2018
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The BBC Shares Podcast Numbers

James Purnell, the BBC’s director of radio and education, published an assessment this week on how the corporation is doing, podcast-wise. “Overall, pretty well,” is his take on how things have been going since the BBC decided to start making more original podcast content a little over a year ago.

October 26, 2018
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Follow-up to the Five Dollar Chart

October 26, 2018
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Preamble: Those Wacky Charts, Week Three

Buckle your seatbelts: we’re stretching this story out to another week. As the discourse around click-farms and Apple chart manipulation continued to swell last week, a producer named John Perotti was contacted over LinkedIn by someone claiming to be a “podcast promoter” on Fiverr, the online freelance services marketplace. Perotti, who manages podcast production at […]

October 23, 2018