There’s been a jarring shift in the Podtrac ranker download counts. Here’s what it means, and what it doesn’t.
Interestingly, this isn’t coming directly from the Sounds team.
A few readers wrote in to point out that Podtrac, the podcast measurement and analytics service (and conjoined sister company of ad sales network Authentic), appears to have stopped listing “Global Downloads” as a count metric on its public-facing ranker in its most recent industry ranking update. (Some of those readers also expressed vaguely conspiratorial […]
Earlier this week, RAJAR, the official body for measuring radio audiences in the UK, released the results of their MIDAS survey for 2018 Q4. From a podcast perspective, the Q4 MIDAS results have a few key takeaways worth unpacking.
While most of us hibernated, NPR continued its press push around the Remote Audio Data (RAD) initiative… with mixed results.
A group of podcast companies and publishers, led by NPR, have officially begun rolling out their gambit to usher podcasting towards a “true” listening metric.
Seventeen months ago, at its annual developer conference WWDC, Apple announced that it would finally be launching something that many in the podcast industry have desired for a long time: better podcast analytics. Or, more accurately, better audience analytics from the historically impartial steward of the podcast ecosystem that’s still believed to facilitate the majority […]
It was a personal story, and Laura Krantz didn’t want to compromise on much. “I had a certain way I wanted to tell this story and that was hugely important to me,” Krantz told me over email recently. “That was probably the most concrete goal. And I wanted people to listen to this… I wasn’t […]
James Purnell, the BBC’s director of radio and education, published an assessment this week on how the corporation is doing, podcast-wise. “Overall, pretty well,” is his take on how things have been going since the BBC decided to start making more original podcast content a little over a year ago.