Topics: Advertising and Advertisers

Topics: Advertising and Advertisers
Hot Pod

Breaking: Stitcher hires new Chief Revenue Officer and Executive Producer

The EW Scripps-owned podcast company announced two high-level hires this morning: Sarah van Mosel as the organization’s new Chief Revenue Officer; and Daisy Rosario as the new Executive Producer, overseeing original programming and new show development. Van Mosel joins from Market Enginuity, the Arizona-based sales and sponsorship firm specializing in public media, where she held […]

May 10, 2019
Hot Pod

Looming Giants and Narrative Control

You might have heard that iHeartMedia, the bankruptcy-fighting broadcast radio giant and podcast upstart, is preparing for a possible IPO in a bid to raise funds to continue paying off its debts. The New York Times report on the matter kicked off with this big lede: “Is there room for radio in the age of […]

April 9, 2019
Hot Pod

WSJ: In its third year, The Ringer’s podcast business is the main engine

Yesterday, the Wall Street Journal published a story that offers some insight into the podcast business over at The Ringer, the digital media operation Bill Simmons founded three years ago. Its podcasting health is something I’ve been wondering for a while now, partly because their output makes up a disproportionate amount of my own personal […]

January 29, 2019
Hot Pod

What happened to podcasting during the last recession? Part 1

Let’s talk recessions. I moved to this country for college back in 2008, approximately a month before Lehman Brothers collapsed and the global financial crisis kicked into high gear, so I often feel like my feelings about this country are intimately intertwined with the specter of economic annihilation. As such, I have a doomsday prepper’s […]

January 29, 2019
Hot Pod

Forever35 Takes Care of Itself

I’ve been listening to Forever35, a podcast with the self-stated subject of “the things we do to take care of ourselves,” since it launched in January 2018. The podcast sees Los Angeles-based writers Doree Shafrir and Kate Spencer staging a relaxed, conversational show discussing various aspects of “self-care.” Within their context, the commonly-deployed buzzword is […]

January 22, 2019
Hot Pod Insider

On Podcast Apps

Around the same time the newsletter went out on Tuesday, Fast Company published a piece by Glenn Fleishman — veteran tech journalist and a podcaster himself, via The New Disruptors — that, similarly, sought to sketch out likely pathways into the future for podcast apps. And it seems we were thinking about the same things.

January 17, 2019
Hot Pod Insider

Anchor launches an in-platform advertising marketplace

It’s called Anchor Sponsorships, and it finally gives them a business model.

November 30, 2018
Hot Pod Insider

Advertising Notes: November 29, 2018

Dollar Shave Club, a first time buyer’s experience, Panoply, and Pandora.

November 30, 2018
Hot Pod Insider

Panoply signs the Vox Media Podcast Network onto the Megaphone platform

It’s Panoply’s first major move as a post-content company.

November 15, 2018
Hot Pod Insider

Podcast Advertising Perspective, circa October 4, 2018

How should you think about the spread of podcast advertising?

October 4, 2018