Another big shakeup in the span of a few weeks.
“To me, both companies look like two halves of a new kind of whole,” Alisa Miller, PRI’s President and CEO, told me when we spoke over the phone last week. She was explaining how the merger came to be, how talks seriously began only late last year, and how the decision was the culmination of […]
Including an interview with PRI CEO Alisa Miller and PRX CEO Kerri Hoffman
Or “merge,” depending on how you read the tea leaves.
The acquisition will increase Veritone One’s podcast advertising market share to 25%, potentially challenging Ad Results Media.
Plus: PRX gets a new Chief Operating Officer, Gimlet parts way with its Head of Product, and Dissect’s Third Season
A MOST PECULIAR MACHINATION. The news was a long time coming. I’ve heard whispers of something like this since 2015, back when the rumors revolved around an internal WNYC strategy project with a curious codename: Pique. The initial story I heard spoke of a platform-oriented attempt to tackle the full stack of podcast problems, from […]
Plus: The BBC World Service leans into podcast-first development, Revisionist History returns, and Trader Joe’s podcast is the new Two-Buck Chuck.
That’s a big deal.
Things aren’t looking good.