|This Week in Spotify. Yesterday, the company released a feature that lets users “build playlists of podcasts, or add podcasts to existing playlists for a mixed-media experience.” The feature is said to be frequently requested.
Playlists are crucial for Spotify, serving as the underlying construct for many of its discovery mechanisms. Think the popular Rap Caviar playlist, or the AI-driven Discover Weekly. The history of podcasts and playlists on Spotify has thus far been pretty limited, previously restricted to Spotify-curated podcast playlists, which started rolling out back in June. (Personally, I haven’t found them terribly useful.)
User-created podcast playlists is significantly more interesting, if only for the reason that I get to see how other humans are putting together preferred listen lists. By the same token, though, I am relatedly cognizant of the anxiety being raised by some, about the feature’s likely data mining internal purpose.
Meanwhile, an eagle-eyed reader recently brought this job posting to my attention: Spotify’s Gimlet Creative division is hiring for a Supervising Producer, and if you look closely at the description, you’ll find this: “Gimlet Creative is the division of Gimlet Media that has historically partnered with brands to create award-winning advertising spots… In 2020, Gimlet Creative will shift focus to creating original shows for Spotify.”
Issue 228, published October 1, 2019