published November 1, 2018

The BBC Sounds App: Initial Impressions

On Tuesday night, at a glitzy event on London’s South Bank, there was a launch party for the BBC’s biggest product launch in a decade. The app in question, BBC Sounds, is intended to be a single location for all audio output from the corporation — radio, podcasts, music, archive material. Execs have been doing the media rounds all week, talking up the significance of this moment.