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On Tuesday night, at a glitzy event on London’s South Bank, there was a launch party for the BBC’s biggest product launch in a decade. The app in question, BBC Sounds, is intended to be a single location for all audio output from the corporation — radio, podcasts, music, archive material. Execs have been doing the media rounds all week, talking up the significance of this moment.
Caroline Crampton is a UK based journalist who has been writing about podcasts since 2014. Her journalism has appeared in publications including the Guardian, Lenny, the New Statesman and the Millions. She is a regular speaker and media commentator on the state of the podcast industry.