Hot Pod Archives

Tag: Wesley Morris

Hot Pod

Can sports turn the local podcast business into a green monster?

Welcome to Hot Pod, a newsletter about podcasts. This is issue 137, published October 24, 2017. WBUR wades into the daily podcast grind…with sports. So, one of the structural advantages of on-demand audio — and of the internet more broadly, with the way it collapses physical space — is how it allows publishers to identify, […]

October 24, 2017
Hot Pod

The podcast industry puts on a too-big blazer and tries to impress the old guy at the party

The dog and pony show. Yesterday saw the second annual IAB Podcast Upfronts, the industry event meant to drum up interest in the medium among ad buyers. The day’s programming — which was long, exhausting a full-day affair that ran over eight hours that nearly drove me to my first cigarette in a long while […]

September 8, 2016
Hot Pod

What will we find out from the deeper podcast metrics everyone says they want?

“I always get kind of confused by the talk of how podcasts don’t have good data.” So says Roman Mars, steward of the great 99% Invisible and Radiotopia, on this week’s episode of Big Venture Capital Firm Andreessen Horowitz’s a16z podcast, which discusses the surge we’re currently seeing in podcasts. Mars’ point, which is well taken, […]

October 6, 2015