Hot Pod Archives

Tag: Washington Post

Hot Pod

The Washington Post… gets into the podcast ad tech game?

The Jeff Bezos-owned Washington Post, which has been pushing pretty hard into the technology platform business alongside its journalistic endeavors, is reportedly getting into the…podcast ad tech game? AdExchanger reports that the company’s Research, Experimentation, and Development (RED) team has put together a “dynamic ad insertion” tool, called Rhapsocord, that “identifies places to put in […]

The tool comes from the organization’s Research, Experimentation, and Development team.

July 10, 2018
Hot Pod

Turns out people really like podcasts after all (and now we have numbers to prove it)

Welcome to Hot Pod, a newsletter about podcasts. This is issue 149, published January 30, 2018. One month in. When Apple rolled out its long-awaited in-episode podcast analytics last month, part of the anxiety (and excitement, really) was finding out whether, essentially, the world would end. Which is to say, whether this whole podcast thing […]

January 30, 2018
Hot Pod

Who needs video? Slate is pivoting to audio, and making real money doing it

Slate Outlook. This is a tad newsier and more with-the-pack than I generally like to be, but whatever — there’s a bunch of juicy, usable stuff in here. Slate readers woke up this morning to something big from the 22-year-old online magazine: a total redesign, complete with an overhauled backend to improve the site’s user […]

January 16, 2018
Hot Pod

Can sports turn the local podcast business into a green monster?

Welcome to Hot Pod, a newsletter about podcasts. This is issue 137, published October 24, 2017. WBUR wades into the daily podcast grind…with sports. So, one of the structural advantages of on-demand audio — and of the internet more broadly, with the way it collapses physical space — is how it allows publishers to identify, […]

October 24, 2017
Hot Pod

A report on podcasting details some of the industry’s issues: diversity, talent, tech, and (oh yeah) money

Welcome to Hot Pod, a newsletter about podcasts. This is issue 105, published January 31, 2017. The Knight Foundation has a new report out on podcasts, titled “From Airwaves to Earbuds: Lessons from Knight Investments in Digital Audio and Podcasting.” It was published last Thursday, and you can access it as a PDF or read […]

January 31, 2017
Hot Pod

Hot Pod: What does an audio producer actually do, anyway?

Welcome to Hot Pod, a newsletter about podcasts. This is issue 104, published January 24, 2017. Panoply signs two more partners for its Megaphone platform: WBUR and BuzzFeed Audio. The company also announced a platform feature called Megalink, which purports to “simplify the podcast subscription process.” The feature doesn’t seem to be anything particularly fancy; […]

January 24, 2017
Hot Pod

Your favorite podcasts, coming to a TV screen near you?

Gimlet’s StartUp being adapted for television. My inbox has long bubbled with rumors of Gimlet getting involved in television and L.A. sightings of company co-founder Matt Lieber, and so I wasn’t particularly surprised when a Deadline report dropped Monday night indicating that ABC is bringing the StartUp podcast to linear television. According to the report, […]

September 1, 2016
Hot Pod

Serial finishes season 2, and The New York Times, ESPN, and Digg all bet on podcasts

The New York Times builds a pod squad. Nieman Lab covered this pretty comprehensively last week, and you should definitely check out their writeup for the full skinny, but here are the highlights as I see them: The paper of record is assembling a new audio unit to develop a slate of “news and opinion” […]

April 4, 2016
Hot Pod

Can podcasts move beyond talking heads to produce digital-first audio news?

Movers, shakers, candlestick makers. A string of employment and talent-related stories hit my radar over the past week and a half, and though I try very hard not to read too much narrative into them as a bundle of stories, I like how they collectively paint a nice picture of dynamism. Anyway, I love this […]

March 29, 2016
Hot Pod

Podcasts about podcasts, a new player in sports audio, and a crowded election-podcast space

FiveThirtyEight enters the elections podcast race. Let’s start with an item thematically related to what went down in Iowa last night. FiveThirtyEight, the data journalism site led by stats dude Nate Silver, officially launched its Elections podcast last Monday. And let me be the first to say: Finally! Predictive modeling for presidential elections is basically […]

February 2, 2016