Hot Pod Archives

Tag: Sword and Scale

Hot Pod

Phew, we’ve apparently solved 97% of the podcast measurement problem — everybody relax

MEASUREMENT BITE. Been a while since we’ve checked back into what is arguably the most important subject in the podcast business. Let’s fix that, shall we? “The good news for podcasters and buyers is measurement challenges are 97 percent solved,” Midroll Media CRO Lex Friedman said on a podcast panel at the National Association of […]

April 17, 2018
Hot Pod

Is Audible’s big entry into podcasting innovative enough to push the field forward?

Welcome to Hot Pod, a newsletter about podcasts. This is issue seventy-nine, published July 12, 2016. Audible pulls Channels out of beta. Well, it’s finally here: The spoken audio entertainment arm of Amazon has officially launched Channels, a new “short-form audio”-focused subscription service that will come packaged with the originally audiobook-oriented Audible app. The service […]

July 12, 2016