The New York Post reports that Liberty Media is aiming to take control of iHeartMedia as soon as the financially-struggling radio giant (which recently acquired Stuff Media for $55 million) crawls out of bankruptcy early next year. Here’s the report. iHeartMedia had been struggling with a $20 billion debt burden over the years due to […]
It’s a big, fat marketing vessel.
Welcome to Hot Pod, a newsletter about podcasts. This is issue 102, published January 10, 2016. Digits to start the year. Is the podcast industry growing, and if so, how? I’m keeping these three numbers taped to the corner of my laptop as benchmarks to keep track: Audience size: 57 million U.S. monthly listeners, according […]
A design challenge for political podcasts. I’ve spilt a fair bit of ink on election-related podcasts over the past few weeks here on Hot Pod, and perhaps just as well: For any serious news media endeavor, the U.S. presidential elections is a fundamental reason for being, and for the professionalizing layer of the emerging podcast […]
Ad-skipping. I wasn’t able to cover this last week, but it’s a topic you shouldn’t sleep on: The Wall Street Journal declared two weeks ago that “Podcasting has an Ad-Skipping Problem, Too,” and though I didn’t find the evidence provided by the article substantial enough to justify its strong headline — it drew upon an […]
The fight for the dashboard. On February 20, The New York Times ran a piece about how SiriusXM, the popular subscription-based U.S. satellite radio network, is grappling with the prospect of increased competition generated by the growing ubiquity of connected cars, whose Internet-enabled infotainment systems will make it easier for drivers to use apps like […]