Update on podcast ads on Spotify and Pandora, Patreon said to be reaching $1 billion in creator payouts, the podcast interview circuit, Serial Productions’ project pipeline, and more.
Serial returned with its highly-anticipated third season last Thursday, and what a return it was: each of the first two episodes of Serial’s latest season brought in over 1.4 million global unique downloads within the first fourteen hours of publication. I wrote about the numbers for Vulture, but here are the specific counts: the first […]
In case you missed it: Serial is coming back for its long-awaited third season later this month. Announced last Wednesday, the news was well-documented by mainstream outlets like Variety, the Hollywood Reporter, Elle, Cleveland Magazine, and the New York Times — I wrote up a preview for Vulture, too — but if you didn’t manage […]
Notes on the business end.
MEASUREMENT BITE. Been a while since we’ve checked back into what is arguably the most important subject in the podcast business. Let’s fix that, shall we? “The good news for podcasters and buyers is measurement challenges are 97 percent solved,” Midroll Media CRO Lex Friedman said on a podcast panel at the National Association of […]
Welcome to Hot Pod, a newsletter about podcasts. This is issue 149, published January 30, 2018. One month in. When Apple rolled out its long-awaited in-episode podcast analytics last month, part of the anxiety (and excitement, really) was finding out whether, essentially, the world would end. Which is to say, whether this whole podcast thing […]
Welcome to Hot Pod, a newsletter about podcasts. This is issue 135, published September 5, 2017. Programming note! Ah yes, so we are in September! As you might already know, I’m taking a five-issue break from writing Hot Pod, starting next week and back on October 17, to do the Knight Visiting Nieman Fellowship in […]
Welcome to Hot Pod, a newsletter about podcasts. This is issue 127, published July 11, 2017. The IAB has announced the lineup for its third-annual podcast upfront, and it boasts some changes. Gimlet, Public Media Marketing, and iHeartRadio are added to the mix, while CBS and AdLarge appear to be sitting this one out. This […]
Welcome to Hot Pod, a newsletter about podcasts. This is issue 122, published June 6, 2017. I sunk a lot of hours this weekend trying to write a column on “Peak Podcasting,” following some inspiration from a tweet by the esteemed Lizzie O’Leary — which speaks to a broad feeling that I’ve been seeing a […]