Hot Pod Archives

Tag: Radiotopia

Hot Pod

American Podcast Publishers finds some opportunity in international advertising

When considering the global potential for podcasts, the prospects of non-American podcast companies and publishers — like the BBC, Louie Media, the Australian (I guess? what a week for that organization), and so on — only make up half the story. The other half revolves around the relationship between American publishers and their non-American audiences […]

August 14, 2018
Hot Pod

The Evolving Role of Independents

One thing I’ve been thinking through lately is what, exactly, does it operationally mean to be an independent network, perhaps in the vein of Radiotopia or RelayFM, and more to the point, how does its responsibilities evolve as the environment around it continues to industrialize? Particularly as we continue to see podcasting perhaps inevitably grow […]

How should independent podcast networks change as the environment around it industrializes?

July 31, 2018
Hot Pod

The Subscription Problem

There are some questions that we’re fated to circle round and around, over and over again, until someday something sticks. Like, for example, “will people pay for podcasts?”, which is a question the podcast industry has already been grappling with in a bunch of different ways, but still keeps coming back to one way or […]

CastBox, a podcast listening app, launches a premium subscription tool. We return to the question: “will people pay for podcasts?”

July 3, 2018
Hot Pod

Phew, we’ve apparently solved 97% of the podcast measurement problem — everybody relax

MEASUREMENT BITE. Been a while since we’ve checked back into what is arguably the most important subject in the podcast business. Let’s fix that, shall we? “The good news for podcasters and buyers is measurement challenges are 97 percent solved,” Midroll Media CRO Lex Friedman said on a podcast panel at the National Association of […]

April 17, 2018
Hot Pod

Today, Explained, explained: Vox enters the daily news podcast race with a comma-happy, personality-driven show

Quick preamble: I was working on my taxes yesterday when I realized that last Thursday marked the two-year point since I incorporated Hot Pod Media LLC. To celebrate the occasion, I’m hauling an old Hot Pod feature out of retirement just for this issue: the unnecessary deployment of irrelevant GIFs. Thanks for being a reader, […]

February 13, 2018
Hot Pod

Turns out people really like podcasts after all (and now we have numbers to prove it)

Welcome to Hot Pod, a newsletter about podcasts. This is issue 149, published January 30, 2018. One month in. When Apple rolled out its long-awaited in-episode podcast analytics last month, part of the anxiety (and excitement, really) was finding out whether, essentially, the world would end. Which is to say, whether this whole podcast thing […]

January 30, 2018
Hot Pod

If your favorite podcast gets a new host, is it still your favorite podcast?

LONGEST SHORTEST WHY. Andrea Silenzi, creator of Panoply cult favorite Why Oh Why, is moving to Midroll to take over as the new host of Hillary Frank’s beloved parenting podcast, The Longest Shortest Time. The change will kick in at the start of next year. Frank has hosted The Longest Shortest Time since creating the […]

November 28, 2017
Hot Pod

Can sports turn the local podcast business into a green monster?

Welcome to Hot Pod, a newsletter about podcasts. This is issue 137, published October 24, 2017. WBUR wades into the daily podcast grind…with sports. So, one of the structural advantages of on-demand audio — and of the internet more broadly, with the way it collapses physical space — is how it allows publishers to identify, […]

October 24, 2017
Hot Pod

The daily podcaster’s choice: Try to fit in listeners’ crowded mornings or tackle the evening commute?

Welcome to Hot Pod, a newsletter about podcasts. This is issue 133, published August 22, 2017. The daily show. If The New York Times’ The Daily and NPR’s Up First — taken collectively as, like, an index fund of the daily news podcast construct writ large — have taught us anything, it’s that there’s a […]

August 22, 2017
Hot Pod

Post-election, how do you create a politics podcast for a market (still) flooded with politics podcasts?

Welcome to Hot Pod, a newsletter about podcasts. This is issue 130, published August 1, 2017. Strong early feedback for NPR’s Wow in the World. Kids’ podcasts: there are rising arguments for more, and we now have some numbers for those looking into building a strategy. NPR tells me that Wow in the World, the […]

August 1, 2017