Hot Pod Archives

Tag: Podtrac

Hot Pod

Today, Explained, explained: Vox enters the daily news podcast race with a comma-happy, personality-driven show

Quick preamble: I was working on my taxes yesterday when I realized that last Thursday marked the two-year point since I incorporated Hot Pod Media LLC. To celebrate the occasion, I’m hauling an old Hot Pod feature out of retirement just for this issue: the unnecessary deployment of irrelevant GIFs. Thanks for being a reader, […]

February 13, 2018
Hot Pod

What the rise of the smart speaker might mean for podcasts (and on-demand audio in general)

Just a heads up: I’m told that the Interactive Advertising Bureau (IAB) will indeed be publishing a 2018 update to its podcast advertising study, which means we’ll be able to get at least one contiguous read of the industry’s year-over-year ad revenue growth. As a reminder, the IAB’s inaugural podcast advertising report, which dropped last […]

January 9, 2018
Hot Pod

Who are podcast “super listeners,” what do they do, and how do we build podcasts for them?

Welcome to Hot Pod, a newsletter about podcasts. This is issue 140, published November 14, 2017. Hello from Chicago, where I’m writing this in the lovely Hearken offices. Much thanks to the team for letting me in from the Midwestern cold. The voice of Vox. We now know who is going to host the upcoming Vox […]

November 14, 2017
Hot Pod

Which is the bigger morning news podcast, The Daily or NPR’s Up First? And does it matter?

Welcome to Hot Pod, a newsletter about podcasts. This is issue 134, published August 29, 2017. Art19 closes out a busy August. Last week, the California-based technology company announced a $7.5 million Series A funding round led by Bertelsmann Digital Media Investments and DCM Ventures. This makes Art19 the third podcast venture to issue such […]

August 29, 2017
Hot Pod

Hot Pod: What does an audio producer actually do, anyway?

Welcome to Hot Pod, a newsletter about podcasts. This is issue 104, published January 24, 2017. Panoply signs two more partners for its Megaphone platform: WBUR and BuzzFeed Audio. The company also announced a platform feature called Megalink, which purports to “simplify the podcast subscription process.” The feature doesn’t seem to be anything particularly fancy; […]

January 24, 2017
Hot Pod

Hot Pod: Is there an opening for budding U.K. podcast businesses to challenge the BBC?

Welcome to Hot Pod, a newsletter about podcasts. This is issue ninety, published October 4, 2016. Night Vale Presents welcomes a new show to the podcast universe: The Orbiting Human Circus (of the Air), an audio drama that will “tell the story of a mysteriously impossible variety show broadcast from the top of the Eiffel […]

October 4, 2016
Hot Pod

Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?

Welcome to Hot Pod, a newsletter about podcasts. This is issue eighty-nine, published September 27, 2016. Panoply opens a London office. The Slate Group’s audio arm announced yesterday that it was expanding into the good ol’ United Kingdom. Specifically, the company is opening a new production office in London that will “facilitate closer collaboration with […]

September 27, 2016
Hot Pod

Hot Pod: There’s a new (and problematic) way to measure which podcasts are the most popular

Welcome to Hot Pod, a newsletter about podcasts. This is issue eighty-eight, published September 20, 2016. Another public-facing podcast ranker. It’s troublesome, though if you’re a podcast publisher you best pay close attention nonetheless. This one’s going to be long, so either skip it or strap in. Here’s the deal: Podtrac, the decade-old podcast measurement […]

September 20, 2016
Hot Pod

The podcast industry puts on a too-big blazer and tries to impress the old guy at the party

The dog and pony show. Yesterday saw the second annual IAB Podcast Upfronts, the industry event meant to drum up interest in the medium among ad buyers. The day’s programming — which was long, exhausting a full-day affair that ran over eight hours that nearly drove me to my first cigarette in a long while […]

September 8, 2016
Hot Pod

A new player aims to bring the podcast advertising analytics some want (and others fear)

Art19 steps into the spotlight. “We’re not really pulling ourselves out of beta,” said Sean Carr, cofounder and CEO of Art19, a California-based tech startup that’s built a podcast hosting, monetization, and distribution platform. “We’re just ready to make some noise and draw attention to ourselves.” And you should, indeed, pay attention. Art19 organized a […]

August 9, 2016