Hot Pod Archives

Tag: podcast advertising

Hot Pod

Phew, we’ve apparently solved 97% of the podcast measurement problem — everybody relax

MEASUREMENT BITE. Been a while since we’ve checked back into what is arguably the most important subject in the podcast business. Let’s fix that, shall we? “The good news for podcasters and buyers is measurement challenges are 97 percent solved,” Midroll Media CRO Lex Friedman said on a podcast panel at the National Association of […]

April 17, 2018
Hot Pod

Apple, podcasting’s dominant (and mostly benign) middleman, is rebooting how it delivers shows

Welcome to Hot Pod, a newsletter about podcasts. This is issue 122, published June 6, 2017. I sunk a lot of hours this weekend trying to write a column on “Peak Podcasting,” following some inspiration from a tweet by the esteemed Lizzie O’Leary — which speaks to a broad feeling that I’ve been seeing a […]

June 6, 2017
Hot Pod

Hot Pod: Should Apple become a more useful middleman for the podcast industry — and if so, how?

Welcome to Hot Pod, a newsletter about podcasts. This is issue ninety-seven, published November 29, 2016. Ken Doctor on the role Apple should play. The media analyst made an appearance on the latest episode of The Wolf Den, Midroll’s pretty handy content marketing podcast-slash-guide to the industry, to discuss his spectacular series on the podcasting […]

November 29, 2016
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Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?

Welcome to Hot Pod, a newsletter about podcasts. This is issue eighty-nine, published September 27, 2016. Panoply opens a London office. The Slate Group’s audio arm announced yesterday that it was expanding into the good ol’ United Kingdom. Specifically, the company is opening a new production office in London that will “facilitate closer collaboration with […]

September 27, 2016
Hot Pod

Amazon’s next move is giving its Audible original programming to all Prime members

Just out this morning: Audible Channels now comes bundled with the Amazon Prime membership. The new offering is only available for U.S. members. Three quick things: While Amazon doesn’t publicly disclose exact numbers of Prime memberships, analysts at Piper Jaffray estimate the number to be around 57 to 61 million people, according to a CNET […]

September 13, 2016
Hot Pod

Is Hillary Clinton’s podcast propaganda or a milestone for political podcast advertising?

With Her. Well, this is certainly something. Last Friday saw the launch of With Her, the official Hillary Clinton presidential campaign podcast, which both marks a milestone for the industry and, I suppose, is a sign of the times. The show also has the distinction of being Pineapple Street Media’s first launch, the podcast company […]

August 16, 2016
Hot Pod

A new player aims to bring the podcast advertising analytics some want (and others fear)

Art19 steps into the spotlight. “We’re not really pulling ourselves out of beta,” said Sean Carr, cofounder and CEO of Art19, a California-based tech startup that’s built a podcast hosting, monetization, and distribution platform. “We’re just ready to make some noise and draw attention to ourselves.” And you should, indeed, pay attention. Art19 organized a […]

August 9, 2016
Hot Pod

Are too many people skipping the ads in podcasts?

Ad-skipping. I wasn’t able to cover this last week, but it’s a topic you shouldn’t sleep on: The Wall Street Journal declared two weeks ago that “Podcasting has an Ad-Skipping Problem, Too,” and though I didn’t find the evidence provided by the article substantial enough to justify its strong headline — it drew upon an […]

July 26, 2016
Hot Pod

Is the Stitcher deal a step toward a closed podcast ecosystem?

Big moves at Midroll Media and EW Scripps. Okay, two big things from Midroll: (1) E.W. Scripps, the parent company of Midroll Media, has acquired Stitcher, the podcasting app that’s widely considered to be the most popular alternative to the default Apple podcast app, for $4.5 million in cash. According to the Wall Street Journal […]

June 7, 2016
Hot Pod

Is This American Life violating the public radio mission by straying to platforms like Pandora?

Radiotopia lets a snake person in. The beloved Cambridge-based podcast indie label (or network or collective or whatchamacallit) is welcoming a new show to its ranks today: the bildungsroman-extraordinaire Millennial, produced by 25-year-old Megan Tan out of Portland, Maine. It’s the network’s 14th show overall, and the first addition since Julie Shapiro assumed the executive […]

May 17, 2016