Hot Pod Archives

Tag: Peter Kafka

Hot Pod

How will we know when we’ve hit Peak Podcast? And are we there yet?

Welcome to Hot Pod, a newsletter about podcasts. This is issue 127, published July 11, 2017. The IAB has announced the lineup for its third-annual podcast upfront, and it boasts some changes. Gimlet, Public Media Marketing, and iHeartRadio are added to the mix, while CBS and AdLarge appear to be sitting this one out. This […]

July 11, 2017
Hot Pod

Not enough advertisers for podcasts, or not enough podcasts worth advertising on?

The podcast advertising hurdle. Podcastland received a fair bit of attention last week with The Wall Street Journal and The Information (a tech business news site largely read by technology insiders) both publishing stories revolving around the same theme: Advertising remains the defining problem for the medium’s professionalization into an industry, as many brands still […]

February 23, 2016
Hot Pod

Spotify is finally ready to bring podcasting to a new audience

How Recode approaches podcasts. There was a time in my very short and very not-good attempt at a tech journalism career where all I ever wanted was to be Kara Swisher. What’s not to like? The no-nonsense persona, the scoops, the Aviators, the well cultivated network of spies all across the tech industry — in […]

January 26, 2016
Hot Pod

Decoding the secret histories of podcasting

The secret histories of podcasting. Another year. I reckon it’s going to take another year or so before one of two things happen: (1) we get enough space from this so-called “podcast moment” in order to fully assess how deep this medium will be able to etch itself into the average person’s media consumption diet […]

October 27, 2015