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Midroll

Midroll
Midroll

Hot Pod: What will happen to the election podcast boom on Nov. 9?

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Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?

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Hot Pod: There’s a new (and problematic) way to measure which podcasts are the most popular

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The podcast industry puts on a too-big blazer and tries to impress the old guy at the party

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A new player aims to bring the podcast advertising analytics some want (and others fear)

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Are too many people skipping the ads in podcasts?

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Is Audible’s big entry into podcasting innovative enough to push the field forward?

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Is the BBC’s power to blame for the U.K. podcasting scene’s underdevelopment?

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Is the Stitcher deal a step toward a closed podcast ecosystem?

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A few important new players are going to change what people think of as a “podcast”

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Decoding what makes a podcast a hit on the iTunes charts

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This American Life is plotting new shows to join Serial

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Spotify is finally ready to bring podcasting to a new audience

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Mailchimp tries a new ad strategy, behind a paywall

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Panoply’s parent company takes a stake in Gimlet Media

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Is “Why doesn’t audio go viral?” the wrong question to ask?

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Podcast upfronts, 99% Invisible goes dynamic, and Freakonomics goes broadcast

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The Netflix-YouTube-Twitter-Starbucks of podcasting

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