Hot Pod Archives

Tag: Market Enginuity

Hot Pod

American Podcast Publishers finds some opportunity in international advertising

When considering the global potential for podcasts, the prospects of non-American podcast companies and publishers ā€” like the BBC, Louie Media, the Australian (I guess? what a week for that organization), and so on ā€” only make up half the story. The other half revolves around the relationship between American publishers and their non-American audiences […]

August 14, 2018
Hot Pod

Turns out people really like podcasts after all (and now we have numbers to prove it)

Welcome to Hot Pod, a newsletter about podcasts. This is issue 149, published January 30, 2018. One month in. When Apple rolled out its long-awaited in-episode podcast analytics last month, part of the anxiety (and excitement, really) was finding out whether, essentially, the world would end. Which is to say, whether this whole podcast thing […]

January 30, 2018
Hot Pod

“A step in the right direction,” but “I want more…”: The industry reacts to Apple’s podcast changes

Welcome to Hot Pod, a newsletter about podcasts. This is issue 124, published June 20, 2017. Industry responses to the Apple analytics news. Last week’s newsletter was super heavy on my own analysis on the matter, and to balance things out, Iā€™m course-correcting this week with a handy-dandy roundup of some of the more interesting […]

June 20, 2017