Hot Pod Archives

Tag: MailChimp

Hot Pod

Turns out people really like podcasts after all (and now we have numbers to prove it)

Welcome to Hot Pod, a newsletter about podcasts. This is issue 149, published January 30, 2018. One month in. When Apple rolled out its long-awaited in-episode podcast analytics last month, part of the anxiety (and excitement, really) was finding out whether, essentially, the world would end. Which is to say, whether this whole podcast thing […]

January 30, 2018
Hot Pod

This American Life is plotting new shows to join Serial

Why did Google Play partner with AudioBoom? RAIN News ran a piece last week citing that AudioBoom, the U.K.-based talk audio platform, will apparently be “one of the content providers for Google Play’s upcoming podcast section.” By the way, AudioBoom, once a consumer-facing player reminiscent of Stitcher, now bills itself as a “business-to-business” platform, placing […]

February 16, 2016
Hot Pod

Charting the outflow of public radio talent to the new for-profit podcast industry

Pods for all seasons. Lately I’ve been noticing something of a small trend: podcasts that were launched to accompany a big, seasonal event. Specifically, there have been two big clusters: podcasts that have been launched to cover the 2016 presidential election cycle and podcasts that are designed to accompany the Oscar race. The list of […]

January 12, 2016
Hot Pod

Mailchimp tries a new ad strategy, behind a paywall

Mailchimp tries product placement, but behind a wall. A recent Forbes piece, published shortly before Christmas, mentioned that an upcoming audio drama within Midroll’s premium content subscription service, Howl, will feature integrated product placement by Mailchimp, that reliable war horse of podcast advertising money. According to the article, the email newsletter service (which powers Hot […]

January 5, 2016
Hot Pod

A few important things about the new season of Serial

Serial returns. On Thursday, shortly after 6 a.m. ET, Serial’s second season quietly went live. Over RSS feeds, and whatever metaphor you use to visualize the arterial veins of the Internet, the episode trickled into position on native and third-party podcasting apps, on streaming services, and on the Serial website. The rollout wasn’t perfect. There […]

December 15, 2015
Hot Pod

Why is WNYC making such a big bet on podcasts?

WNYC Studios, part two: In case you missed it, last week saw big public radio mothership WNYC announce the launch of its new podcast division, called WNYC Studios. The new unit ostensibly serves two purposes: first, to formally house the operations of the station’s existing digitally oriented shows, and second, to carry out the development […]

October 20, 2015