Hot Pod Archives

Tag: Mack Weldon

Hot Pod

The podcast industry puts on a too-big blazer and tries to impress the old guy at the party

The dog and pony show. Yesterday saw the second annual IAB Podcast Upfronts, the industry event meant to drum up interest in the medium among ad buyers. The day’s programming — which was long, exhausting a full-day affair that ran over eight hours that nearly drove me to my first cigarette in a long while […]

September 8, 2016
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Is This American Life violating the public radio mission by straying to platforms like Pandora?

Radiotopia lets a snake person in. The beloved Cambridge-based podcast indie label (or network or collective or whatchamacallit) is welcoming a new show to its ranks today: the bildungsroman-extraordinaire Millennial, produced by 25-year-old Megan Tan out of Portland, Maine. It’s the network’s 14th show overall, and the first addition since Julie Shapiro assumed the executive […]

May 17, 2016
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Can podcasts move beyond talking heads to produce digital-first audio news?

Movers, shakers, candlestick makers. A string of employment and talent-related stories hit my radar over the past week and a half, and though I try very hard not to read too much narrative into them as a bundle of stories, I like how they collectively paint a nice picture of dynamism. Anyway, I love this […]

March 29, 2016
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Not enough advertisers for podcasts, or not enough podcasts worth advertising on?

The podcast advertising hurdle. Podcastland received a fair bit of attention last week with The Wall Street Journal and The Information (a tech business news site largely read by technology insiders) both publishing stories revolving around the same theme: Advertising remains the defining problem for the medium’s professionalization into an industry, as many brands still […]

February 23, 2016