Hot Pod Archives

Tag: Keepin’ It 1600

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Phew, we’ve apparently solved 97% of the podcast measurement problem — everybody relax

MEASUREMENT BITE. Been a while since we’ve checked back into what is arguably the most important subject in the podcast business. Let’s fix that, shall we? “The good news for podcasters and buyers is measurement challenges are 97 percent solved,” Midroll Media CRO Lex Friedman said on a podcast panel at the National Association of […]

April 17, 2018
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Hot Pod: The three numbers that mark the state of podcasting in 2017

Welcome to Hot Pod, a newsletter about podcasts. This is issue 102, published January 10, 2016. Digits to start the year. Is the podcast industry growing, and if so, how? I’m keeping these three numbers taped to the corner of my laptop as benchmarks to keep track: Audience size: 57 million U.S. monthly listeners, according […]

January 10, 2017
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Hot Pod: Did the election podcast glut of 2016 fail its listeners?

Welcome to Hot Pod, a newsletter about podcasts. This is issue ninety-six, published November 15, 2016. Outlook. Last Tuesday’s shocking electoral conclusion has severe ramifications not just for the media generally — print and digital, legacy and new, mainstream and alternative — but also for podcasting specifically, whose position as an emerging industry would historically […]

November 15, 2016
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Hot Pod: Slate tries a rolling audio mashup to cover Election Day live

Welcome to Hot Pod, a newsletter about podcasts. This is issue ninety-five, published November 8, 2016. Happy Election Day (oh dear god). Three quick stories with that sweet, sweet podcast-angle (#onbrand): 1. Avail yourself with dueling podcast columns on the subject: The New Statesman, “How to use podcasts as U.S. election therapy,” and Wired, “Fed-up, […]

November 8, 2016
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Hot Pod: What will happen to the election podcast boom on Nov. 9?

Welcome to Hot Pod, a newsletter about podcasts. This is issue ninety-three, published October 25, 2016. “We’re built on top of a foundation that we feel pretty good about,” PRX CEO Kerri Hoffman said. “I’m excited that we’ll never start from zero again.” We were discussing Radiotopia’s 2016 fall fundraising campaign, which kicked off on […]

October 25, 2016
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Can a political podcast avoid being overtaken by events?

A design challenge for political podcasts. I’ve spilt a fair bit of ink on election-related podcasts over the past few weeks here on Hot Pod, and perhaps just as well: For any serious news media endeavor, the U.S. presidential elections is a fundamental reason for being, and for the professionalizing layer of the emerging podcast […]

August 23, 2016
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Is Hillary Clinton’s podcast propaganda or a milestone for political podcast advertising?

With Her. Well, this is certainly something. Last Friday saw the launch of With Her, the official Hillary Clinton presidential campaign podcast, which both marks a milestone for the industry and, I suppose, is a sign of the times. The show also has the distinction of being Pineapple Street Media’s first launch, the podcast company […]

August 16, 2016
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How can news organizations better prepare the next generation of editors?

The ideological spread of podcasts. It’s been…an interesting election cycle here in the United States, to say the least, one that’s caused me enough anxiety to burrow deeper into the insular, cord-cutting media cocoon I’ve built for myself — an assemblage of ye old newspapers (The New York Times and The Washington Post, mostly), cable […]

August 2, 2016