Hot Pod Archives

Tag: Interactive Advertising Bureau

Hot Pod

What the rise of the smart speaker might mean for podcasts (and on-demand audio in general)

Just a heads up: I’m told that the Interactive Advertising Bureau (IAB) will indeed be publishing a 2018 update to its podcast advertising study, which means we’ll be able to get at least one contiguous read of the industry’s year-over-year ad revenue growth. As a reminder, the IAB’s inaugural podcast advertising report, which dropped last […]

January 9, 2018
Hot Pod

Which is the bigger morning news podcast, The Daily or NPR’s Up First? And does it matter?

Welcome to Hot Pod, a newsletter about podcasts. This is issue 134, published August 29, 2017. Art19 closes out a busy August. Last week, the California-based technology company announced a $7.5 million Series A funding round led by Bertelsmann Digital Media Investments and DCM Ventures. This makes Art19 the third podcast venture to issue such […]

August 29, 2017
Hot Pod

How will we know when we’ve hit Peak Podcast? And are we there yet?

Welcome to Hot Pod, a newsletter about podcasts. This is issue 127, published July 11, 2017. The IAB has announced the lineup for its third-annual podcast upfront, and it boasts some changes. Gimlet, Public Media Marketing, and iHeartRadio are added to the mix, while CBS and AdLarge appear to be sitting this one out. This […]

July 11, 2017
Hot Pod

Hot Pod: Macmillan’s new network shows how podcasts can be a logical next step for book publishers

Welcome to Hot Pod, a newsletter about podcasts. This is issue ninety-nine, published December 6, 2016. Midroll’s new executive hires: Korri Kolesa is the new head of sales, replacing Lex Friedman as he settles into his new chief revenue officer role. Eric Spiegelman is the new VP of business affairs, taking now-CEO Erik Diehn’s place. I’m […]

December 6, 2016
Hot Pod

Hot Pod: There’s a new (and problematic) way to measure which podcasts are the most popular

Welcome to Hot Pod, a newsletter about podcasts. This is issue eighty-eight, published September 20, 2016. Another public-facing podcast ranker. It’s troublesome, though if you’re a podcast publisher you best pay close attention nonetheless. This one’s going to be long, so either skip it or strap in. Here’s the deal: Podtrac, the decade-old podcast measurement […]

September 20, 2016
Hot Pod

Amazon’s next move is giving its Audible original programming to all Prime members

Just out this morning: Audible Channels now comes bundled with the Amazon Prime membership. The new offering is only available for U.S. members. Three quick things: While Amazon doesn’t publicly disclose exact numbers of Prime memberships, analysts at Piper Jaffray estimate the number to be around 57 to 61 million people, according to a CNET […]

September 13, 2016
Hot Pod

The podcast industry puts on a too-big blazer and tries to impress the old guy at the party

The dog and pony show. Yesterday saw the second annual IAB Podcast Upfronts, the industry event meant to drum up interest in the medium among ad buyers. The day’s programming — which was long, exhausting a full-day affair that ran over eight hours that nearly drove me to my first cigarette in a long while […]

September 8, 2016
Hot Pod

Is Audible’s big entry into podcasting innovative enough to push the field forward?

Welcome to Hot Pod, a newsletter about podcasts. This is issue seventy-nine, published July 12, 2016. Audible pulls Channels out of beta. Well, it’s finally here: The spoken audio entertainment arm of Amazon has officially launched Channels, a new “short-form audio”-focused subscription service that will come packaged with the originally audiobook-oriented Audible app. The service […]

July 12, 2016
Hot Pod

New podcasts, more existential public radio talk, and progress on intern wages

Factsheet. I’m all about those 30,000-foot views. Last week, the Pew Research Center published its respected State of the News Media 2016 report, a dependable resource of material for media nerds to geek out over. Like previous versions, this year’s report comes with a dedicated podcasting section, and for the most part, it does a […]

June 21, 2016
Hot Pod

What should an on-demand news podcast look like?

The Tow Center’s “Why Podcasting Matters.” And so there I was, once again, at The Greene Space, WNYC’s live events venue, for yet another podcast-related shindig. I’ve grown fond of the venue over the past year, come to appreciate cozy size, its glossy floors, its neon-shaded walls that never fail to evoke Miami Vice. The […]

February 9, 2016