Hot Pod Archives

Tag: Infinite Dial

Hot Pod

The future of podcasting is strong, but the present needs to catch up

Welcome to Hot Pod, a newsletter about podcasts. This is issue 111, published March 14, 2017. Infinite Dial 2017. The latest Edison Research report capturing the size of podcast listening audience is in, and growth continues to look pretty solid. However, just how we should feel about that growth appears to be a debated question among […]

March 14, 2017
Hot Pod

播客增长劲头仍在, 内容与渠道之争是重要拐点

The Infinite Dial 是一份针对消费者数字媒介、尤其是音频媒介的使用情况研究报告,自 1998 年来持续以听众数据为依托进行独立研究。最新发布的 Infinite Dial 2017 显示,播 客听众的数量呈持续增长态势。然而,不少播客界人士对此并不满意,认为介于外部市场环 境,播客听众的增速应该远高于这个数字。 (1) 增速缓慢暴露行业短板 报告显示,2017 年全美播客的月活跃听众占到其覆盖听众的 24% (6700 万), 比去年同 期的 21% (5700 万)增长 14%。还有一个更亮眼的数字:过去两年间,全美播客的月活 跃收听人数增长了40%。 然而,今年来的增速趋缓似乎与前阵子备受吹捧的“播客元年”概念形成了强烈的反差。在 我看来,质疑情有可原,却也不宜操之过急: — (a) 首先,播客背后的基础技术这么多年来就没有过突破性的飞跃; (b) 其次,针对播客的大笔投资 案例较为少见,资本对音频内容似乎不太感冒; (c) 第三, 整个播客行业的格局还十分混乱; 关于这一点, Edison Research 公司的战略和营销副总裁 Tom Webster 最近也表示:“这 么些年,播客业仍然没能形成一个组织良好的生态,甚至连‘播客’一词的定义都非常模糊, ‘播客如何做营销’、‘对大众的意义何在’等一系列问题也悬而未决。”  虽然用户基数仍在增长,但不容忽视的是,这些年来用户对这个领域的认知近乎停滞。从 2010 年到 2013 年,美国民众中,对“播客”有概念的群体比例一直在 45%-46%徘徊。 播客行业接下来何去何从,或许离不开以下几个探讨: (2) […]

March 14, 2017
Hot Pod

Your favorite podcasts, coming to a TV screen near you?

Gimlet’s StartUp being adapted for television. My inbox has long bubbled with rumors of Gimlet getting involved in television and L.A. sightings of company co-founder Matt Lieber, and so I wasn’t particularly surprised when a Deadline report dropped Monday night indicating that ABC is bringing the StartUp podcast to linear television. According to the report, […]

September 1, 2016
Hot Pod

A podcast ranking that misses a lot, new listenership data, and funny Australians

The podcast consumer. Last Thursday, Edison Research and Triton Digital released the Podcast Consumer 2016 report, an extension of the Infinite Dial 2016 study that was dropped back in March that specifically focuses on U.S. consumer demographics and some aspects of user behavior — data points that will, no doubt, find their way into many, […]

May 31, 2016
Hot Pod

A few important new players are going to change what people think of as a “podcast”

Infinite Dial. The numbers are in, and…well, they’re looking quite good. Last Thursday, Edison Research dropped the latest edition of their annual “Infinite Dial” report, a survey study that looks at consumer adoption of digital media. The report, which is conducted in partnership with Triton Digital, has a particular emphasis on audio, though it also […]

March 15, 2016