American Public Media’s experiments with Facebook Groups.
MEASUREMENT BITE. Been a while since we’ve checked back into what is arguably the most important subject in the podcast business. Let’s fix that, shall we? “The good news for podcasters and buyers is measurement challenges are 97 percent solved,” Midroll Media CRO Lex Friedman said on a podcast panel at the National Association of […]
The true crime show that’s gotten comparisons to Serial is heading for a second season and a new case
Welcome to Hot Pod, a newsletter about podcasts. This is issue 106, published February 7, 2017. The Serial team forms a new production company, Serial Productions, and drops details on its latest project. This story got tons of pick-up when it was announced last Wednesday — getting write-ups on Variety, Deadline, EW.com, and Vulture, which I wrote […]
Welcome to Hot Pod, a newsletter about podcasts. This is issue ninety-three, published October 25, 2016. “We’re built on top of a foundation that we feel pretty good about,” PRX CEO Kerri Hoffman said. “I’m excited that we’ll never start from zero again.” We were discussing Radiotopia’s 2016 fall fundraising campaign, which kicked off on […]
Welcome to Hot Pod, a newsletter about podcasts. This is issue eighty-eight, published September 20, 2016. Another public-facing podcast ranker. It’s troublesome, though if you’re a podcast publisher you best pay close attention nonetheless. This one’s going to be long, so either skip it or strap in. Here’s the deal: Podtrac, the decade-old podcast measurement […]
The dog and pony show. Yesterday saw the second annual IAB Podcast Upfronts, the industry event meant to drum up interest in the medium among ad buyers. The day’s programming — which was long, exhausting a full-day affair that ran over eight hours that nearly drove me to my first cigarette in a long while […]