Hot Pod Archives

Tag: IAB

Hot Pod

The Dog and Pony Show: 2018

The fourth annual IAB Podcast Upfronts took place last Thursday at the Convene space in midtown Manhattan. The one-day instant marketplace event sees a string of podcast publishers — some old, some new, some blue — coming together to pitch advertisers on the medium and their respective place within it. Which is to say, it’s […]

September 11, 2018
Hot Pod

Two Key Things to Note About Podcast Measurements

WILD WILD COUNTRY. If I had a dime for every time someone made a reference to podcasting, the podcast industry, and/or podcast metrics being the “Wild West,” well…I wouldn’t have enough dimes to retire, exactly, but I’d certainly have enough to buy a few Happy Meals. The latest such reference comes from AdWeek, whose podcast […]

Plus: Civil + podcasts, Anchor’s troublesome TOS, and RadioPublic’s crowd equity campaign.

June 27, 2018
Hot Pod Insider

Follow-up to the IAB Revenue Study

Plus: S-Town heads to the big screen, Australian podcasting is projected to grow, and a quiet podcast startup raises money

June 15, 2018
Hot Pod

Hot Pod: There’s a new (and problematic) way to measure which podcasts are the most popular

Welcome to Hot Pod, a newsletter about podcasts. This is issue eighty-eight, published September 20, 2016. Another public-facing podcast ranker. It’s troublesome, though if you’re a podcast publisher you best pay close attention nonetheless. This one’s going to be long, so either skip it or strap in. Here’s the deal: Podtrac, the decade-old podcast measurement […]

September 20, 2016
Hot Pod

Amazon’s next move is giving its Audible original programming to all Prime members

Just out this morning: Audible Channels now comes bundled with the Amazon Prime membership. The new offering is only available for U.S. members. Three quick things: While Amazon doesn’t publicly disclose exact numbers of Prime memberships, analysts at Piper Jaffray estimate the number to be around 57 to 61 million people, according to a CNET […]

September 13, 2016