Hot Pod Archives

Tag: Howl

Hot Pod

Is Audible’s big entry into podcasting innovative enough to push the field forward?

Welcome to Hot Pod, a newsletter about podcasts. This is issue seventy-nine, published July 12, 2016. Audible pulls Channels out of beta. Well, it’s finally here: The spoken audio entertainment arm of Amazon has officially launched Channels, a new “short-form audio”-focused subscription service that will come packaged with the originally audiobook-oriented Audible app. The service […]

July 12, 2016
Hot Pod

We now have new, free rankings to show how podcasts stack up against each other

Public podcast ranking. This just in, and it’s pretty big: Podtrac, a decade-old podcast measurement and advertising company, rolled out what it calls “the first free Podcast Industry Audience Ranking” on Tuesday morning. The free report, which will be published on a monthly basis, is designed to show how “the top 10 networks” stack up […]

May 24, 2016
Hot Pod

Decoding what makes a podcast a hit on the iTunes charts

Edison Research: Monthly podcast consumption surges. More than 1 in 5 Americans report having listened to a podcast within the past month, according to data teased in a new blog post by Edison Research. Specifically, 21 percent of Americans (an estimated 57 million) report having done so, representing a pretty significant jump from 2015, which […]

March 8, 2016
Hot Pod

Mailchimp tries a new ad strategy, behind a paywall

Mailchimp tries product placement, but behind a wall. A recent Forbes piece, published shortly before Christmas, mentioned that an upcoming audio drama within Midroll’s premium content subscription service, Howl, will feature integrated product placement by Mailchimp, that reliable war horse of podcast advertising money. According to the article, the email newsletter service (which powers Hot […]

January 5, 2016
Hot Pod

About a year after Serial (and Hot Pod’s launch), what does the future of podcasts look like?

Last Thursday, I was conveniently informed by a very nice person on Twitter that, as of November 5, 2015, Hot Pod is officially one year old. That came as news to me. I don’t usually pay any attention to time, because time-awareness is super stressful, especially when you think about how much time goes into […]

November 10, 2015
Hot Pod

Podcast upfronts, 99% Invisible goes dynamic, and Freakonomics goes broadcast

The IAB podcast upfronts. WNYC’s Jerome L. Greene Space is a fun-sized studio at the bottom of the station’s building that has served as the home of many podcasting firsts. Located on an assuming corner somewhere south of West Village, the past few months alone has seen the space used for first WNYC Women’s Podcast Festival, the […]

September 15, 2015