Last week, Spotify announced that it was finally opening up its podcast section so that any podcast publisher can submit their shows for inclusion into the streaming service. Previously, Spotify applied a more closed approach, practicing greater selectivity over what publishers it distributes. How will Spotify juggle its role as podcast aggregator and original podcast […]
This interview was conducted at the Third Coast International Podcast Festival, on October 5, 2018. It was originally linked to in the October 9, 2018 edition of Hot Pod. KERRI HOFFMAN, CEO OF PRX Q: Since announcing the program, how has the response been so far? A: In 24 hours, we’ve gotten applications from India, […]
The “Google Podcasts creator program” hopes to help “remove barriers to podcasting, increase the diversity of voices in the industry, and to make sure content is available for all audiences.”
And I’d pay some attention to this.
Does Google’s core expertise — as a search engine that powerfully indexes of the world’s information — gives it a clear and solid edge in addressing podcasts?
IN PLAY. The hope had always been for more. Or, at least, for another. On Tuesday, Google officially launched its standalone podcast app for Android. As of right now, it is available for download in the Google Play store. This was well expected, given the steady drumbeat of preview posts that Google had collaborated with […]
Plus: Dean Cappello leaves WNYC, Chris Hardwick accused of emotional abuse, and the global scene.
GOOGLY EYED. You might have already heard about Google’s new strategy around podcast servicing on Android devices — I briefly linked to it last week after my whole spiel on the Apple HomePod — that the search giant announced through the content marketing blog of Pacific Content, the Canadian branded podcast studio. The announcement was […]
Panoply’s Pinna might just be the first really interesting attempt to get people to pay for podcasts
Welcome to Hot Pod, a newsletter about podcasts. This is issue 136, published October 17, 2017. 60dB → Google. Google has acqui-hired the team behind 60dB, the personalized short-form audio app. The team, which goes by the name of Tiny Garage Labs, announced the move last Tuesday, and a Google representative confirmed the development to Business Insider. As part of […]
The Infinite Dial 是一份针对消费者数字媒介、尤其是音频媒介的使用情况研究报告,自 1998 年来持续以听众数据为依托进行独立研究。最新发布的 Infinite Dial 2017 显示,播 客听众的数量呈持续增长态势。然而,不少播客界人士对此并不满意,认为介于外部市场环 境,播客听众的增速应该远高于这个数字。 (1) 增速缓慢暴露行业短板 报告显示,2017 年全美播客的月活跃听众占到其覆盖听众的 24% (6700 万), 比去年同 期的 21% (5700 万)增长 14%。还有一个更亮眼的数字:过去两年间,全美播客的月活 跃收听人数增长了40%。 然而,今年来的增速趋缓似乎与前阵子备受吹捧的“播客元年”概念形成了强烈的反差。在 我看来,质疑情有可原,却也不宜操之过急: — (a) 首先,播客背后的基础技术这么多年来就没有过突破性的飞跃; (b) 其次,针对播客的大笔投资 案例较为少见,资本对音频内容似乎不太感冒; (c) 第三, 整个播客行业的格局还十分混乱; 关于这一点, Edison Research 公司的战略和营销副总裁 Tom Webster 最近也表示:“这 么些年,播客业仍然没能形成一个组织良好的生态,甚至连‘播客’一词的定义都非常模糊, ‘播客如何做营销’、‘对大众的意义何在’等一系列问题也悬而未决。” ￼ ￼虽然用户基数仍在增长,但不容忽视的是,这些年来用户对这个领域的认知近乎停滞。从 2010 年到 2013 年,美国民众中,对“播客”有概念的群体比例一直在 45%-46%徘徊。 播客行业接下来何去何从,或许离不开以下几个探讨: (2) […]
Big moves at Midroll Media and EW Scripps. Okay, two big things from Midroll: (1) E.W. Scripps, the parent company of Midroll Media, has acquired Stitcher, the podcasting app that’s widely considered to be the most popular alternative to the default Apple podcast app, for $4.5 million in cash. According to the Wall Street Journal […]