Hot Pod Archives

Tag: ESPN

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Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?

Welcome to Hot Pod, a newsletter about podcasts. This is issue eighty-nine, published September 27, 2016. Panoply opens a London office. The Slate Group’s audio arm announced yesterday that it was expanding into the good ol’ United Kingdom. Specifically, the company is opening a new production office in London that will “facilitate closer collaboration with […]

September 27, 2016
Hot Pod

The podcast industry puts on a too-big blazer and tries to impress the old guy at the party

The dog and pony show. Yesterday saw the second annual IAB Podcast Upfronts, the industry event meant to drum up interest in the medium among ad buyers. The day’s programming — which was long, exhausting a full-day affair that ran over eight hours that nearly drove me to my first cigarette in a long while […]

September 8, 2016
Hot Pod

Your favorite podcasts, coming to a TV screen near you?

Gimlet’s StartUp being adapted for television. My inbox has long bubbled with rumors of Gimlet getting involved in television and L.A. sightings of company co-founder Matt Lieber, and so I wasn’t particularly surprised when a Deadline report dropped Monday night indicating that ABC is bringing the StartUp podcast to linear television. According to the report, […]

September 1, 2016
Hot Pod

Can a political podcast avoid being overtaken by events?

A design challenge for political podcasts. I’ve spilt a fair bit of ink on election-related podcasts over the past few weeks here on Hot Pod, and perhaps just as well: For any serious news media endeavor, the U.S. presidential elections is a fundamental reason for being, and for the professionalizing layer of the emerging podcast […]

August 23, 2016
Hot Pod

Is Hillary Clinton’s podcast propaganda or a milestone for political podcast advertising?

With Her. Well, this is certainly something. Last Friday saw the launch of With Her, the official Hillary Clinton presidential campaign podcast, which both marks a milestone for the industry and, I suppose, is a sign of the times. The show also has the distinction of being Pineapple Street Media’s first launch, the podcast company […]

August 16, 2016
Hot Pod

A new player aims to bring the podcast advertising analytics some want (and others fear)

Art19 steps into the spotlight. “We’re not really pulling ourselves out of beta,” said Sean Carr, cofounder and CEO of Art19, a California-based tech startup that’s built a podcast hosting, monetization, and distribution platform. “We’re just ready to make some noise and draw attention to ourselves.” And you should, indeed, pay attention. Art19 organized a […]

August 9, 2016
Hot Pod

Are too many people skipping the ads in podcasts?

Ad-skipping. I wasn’t able to cover this last week, but it’s a topic you shouldn’t sleep on: The Wall Street Journal declared two weeks ago that “Podcasting has an Ad-Skipping Problem, Too,” and though I didn’t find the evidence provided by the article substantial enough to justify its strong headline — it drew upon an […]

July 26, 2016
Hot Pod

Is Audible’s big entry into podcasting innovative enough to push the field forward?

Welcome to Hot Pod, a newsletter about podcasts. This is issue seventy-nine, published July 12, 2016. Audible pulls Channels out of beta. Well, it’s finally here: The spoken audio entertainment arm of Amazon has officially launched Channels, a new “short-form audio”-focused subscription service that will come packaged with the originally audiobook-oriented Audible app. The service […]

July 12, 2016
Hot Pod

Is the Stitcher deal a step toward a closed podcast ecosystem?

Big moves at Midroll Media and EW Scripps. Okay, two big things from Midroll: (1) E.W. Scripps, the parent company of Midroll Media, has acquired Stitcher, the podcasting app that’s widely considered to be the most popular alternative to the default Apple podcast app, for $4.5 million in cash. According to the Wall Street Journal […]

June 7, 2016
Hot Pod

Serial finishes season 2, and The New York Times, ESPN, and Digg all bet on podcasts

The New York Times builds a pod squad. Nieman Lab covered this pretty comprehensively last week, and you should definitely check out their writeup for the full skinny, but here are the highlights as I see them: The paper of record is assembling a new audio unit to develop a slate of “news and opinion” […]

April 4, 2016