Hot Pod Archives

Tag: dynamic ad insertion

Hot Pod

Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?

Welcome to Hot Pod, a newsletter about podcasts. This is issue eighty-nine, published September 27, 2016. Panoply opens a London office. The Slate Group’s audio arm announced yesterday that it was expanding into the good ol’ United Kingdom. Specifically, the company is opening a new production office in London that will “facilitate closer collaboration with […]

September 27, 2016
Hot Pod

Is This American Life violating the public radio mission by straying to platforms like Pandora?

Radiotopia lets a snake person in. The beloved Cambridge-based podcast indie label (or network or collective or whatchamacallit) is welcoming a new show to its ranks today: the bildungsroman-extraordinaire Millennial, produced by 25-year-old Megan Tan out of Portland, Maine. It’s the network’s 14th show overall, and the first addition since Julie Shapiro assumed the executive […]

May 17, 2016
Hot Pod

Like it or not, audio is entering the Content Wars. How do we navigate that fight?

“This isn’t about arguing who’s right or wrong,” writes Federico Viticci, a technology blogger who publishes on his own independently operated site, Mac Stories. “It’s about recognizing the divergence of needs and opinions in an industry that, in many ways, is still in its formative years.” That, in a nutshell, sums up where we are […]

May 10, 2016
Hot Pod

Is the next front in podcast innovation hardware?

Show business and Art19. The news broke last week that 21st Century Fox, one of the Murdoch empire’s many tentacles, has invested in an upcoming podcast network called Wondery. The network is headed up by one Hernan Lopez, who was the CEO of Fox International Channels until recently, when the corporation’s globally focused programming unit was restructured out […]

January 19, 2016
Hot Pod

Mailchimp tries a new ad strategy, behind a paywall

Mailchimp tries product placement, but behind a wall. A recent Forbes piece, published shortly before Christmas, mentioned that an upcoming audio drama within Midroll’s premium content subscription service, Howl, will feature integrated product placement by Mailchimp, that reliable war horse of podcast advertising money. According to the article, the email newsletter service (which powers Hot […]

January 5, 2016