Hot Pod Archives

Tag: branded content

Hot Pod

Alexa, can you get my kid to brush his teeth? (Oh, and Alexa? How exactly can I make money with you?)

Chomping at the bit. “Gimlet is a multimedia storytelling brand, not just a podcast network,” declared Jenny Wall, the company’s newly hired chief marketing officer, in a Fast Company piece in January. That identity refashioning is mostly tethered to Gimlet’s increasingly formalized dealings with Hollywood, but it’s beginning to rear its head in other intriguing […]

March 6, 2018
Hot Pod

Is “Why doesn’t audio go viral?” the wrong question to ask?

Acast hires WNYC’s Sarah van Mosel to head up revenue efforts. It’s been a while since I’ve heard something official coming out of Acast, the Swedish podcasting company looking to move into the American market. But when news comes, it comes with force, and often with the unfortunate side-effect of leaving my inbox in flames. […]

December 1, 2015
Hot Pod

Revisiting the question: Why doesn’t audio go viral?

Why audio doesn’t go viral, revisited. Do you remember what you were doing back in January 2014? I do. I was freezing my butt off in one of the colder New York winters, working on weird projects while collecting a meager paycheck from a strange little job that seemed to go nowhere, fast. But for […]

November 24, 2015