Hot Pod Archives

Tag: Brains On

Hot Pod

These are the most important developments in the podcast business so far in 2017

Welcome to Hot Pod, a newsletter about podcasts. This is issue 135, published September 5, 2017. Programming note! Ah yes, so we are in September! As you might already know, I’m taking a five-issue break from writing Hot Pod, starting next week and back on October 17, to do the Knight Visiting Nieman Fellowship in […]

September 5, 2017
Hot Pod

The podcast industry puts on a too-big blazer and tries to impress the old guy at the party

The dog and pony show. Yesterday saw the second annual IAB Podcast Upfronts, the industry event meant to drum up interest in the medium among ad buyers. The day’s programming — which was long, exhausting a full-day affair that ran over eight hours that nearly drove me to my first cigarette in a long while […]

September 8, 2016
Hot Pod

Is the Stitcher deal a step toward a closed podcast ecosystem?

Big moves at Midroll Media and EW Scripps. Okay, two big things from Midroll: (1) E.W. Scripps, the parent company of Midroll Media, has acquired Stitcher, the podcasting app that’s widely considered to be the most popular alternative to the default Apple podcast app, for $4.5 million in cash. According to the Wall Street Journal […]

June 7, 2016
Hot Pod

Not enough advertisers for podcasts, or not enough podcasts worth advertising on?

The podcast advertising hurdle. Podcastland received a fair bit of attention last week with The Wall Street Journal and The Information (a tech business news site largely read by technology insiders) both publishing stories revolving around the same theme: Advertising remains the defining problem for the medium’s professionalization into an industry, as many brands still […]

February 23, 2016