Hot Pod Archives

Tag: Bloomberg

Hot Pod

Phew, we’ve apparently solved 97% of the podcast measurement problem — everybody relax

MEASUREMENT BITE. Been a while since we’ve checked back into what is arguably the most important subject in the podcast business. Let’s fix that, shall we? “The good news for podcasters and buyers is measurement challenges are 97 percent solved,” Midroll Media CRO Lex Friedman said on a podcast panel at the National Association of […]

April 17, 2018
Hot Pod

Hot Pod: Gimlet risks its image as scrappy and transparent by mishandling a show cancellation

Welcome to Hot Pod, a newsletter about podcasts. This is issue ninety-one, published October 11, 2016. Growing Up Gimlet. Okay, there’s a lot baked into this story and I’m still processing, so this isn’t an argument so much as me thinking through this. Let’s get to it. Podcastland was lit aflame last Thursday when Starlee […]

October 11, 2016
Hot Pod

Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?

Welcome to Hot Pod, a newsletter about podcasts. This is issue eighty-nine, published September 27, 2016. Panoply opens a London office. The Slate Group’s audio arm announced yesterday that it was expanding into the good ol’ United Kingdom. Specifically, the company is opening a new production office in London that will “facilitate closer collaboration with […]

September 27, 2016
Hot Pod

Is the Stitcher deal a step toward a closed podcast ecosystem?

Big moves at Midroll Media and EW Scripps. Okay, two big things from Midroll: (1) E.W. Scripps, the parent company of Midroll Media, has acquired Stitcher, the podcasting app that’s widely considered to be the most popular alternative to the default Apple podcast app, for $4.5 million in cash. According to the Wall Street Journal […]

June 7, 2016
Hot Pod

Is the next front in podcast innovation hardware?

Show business and Art19. The news broke last week that 21st Century Fox, one of the Murdoch empire’s many tentacles, has invested in an upcoming podcast network called Wondery. The network is headed up by one Hernan Lopez, who was the CEO of Fox International Channels until recently, when the corporation’s globally focused programming unit was restructured out […]

January 19, 2016