It’s called Anchor Sponsorships, and it finally gives them a business model.
Clarifying the whole thing about content ownership on the platform.
Announced yesterday, the investment sees the parent of WordPress joins a collection of strategic investors that includes The New York Times, Bose Corporation, WGBH, and American Public Media, and deepens a relationship that started last year when the company made RadioPublic’s embed player available on all WordPress sites, as noted in the corresponding press release. […]
This week saw three developments around non-advertising podcast monetization models.
WILD WILD COUNTRY. If I had a dime for every time someone made a reference to podcasting, the podcast industry, and/or podcast metrics being the “Wild West,” well…I wouldn’t have enough dimes to retire, exactly, but I’d certainly have enough to buy a few Happy Meals. The latest such reference comes from AdWeek, whose podcast […]
Plus: Civil + podcasts, Anchor’s troublesome TOS, and RadioPublic’s crowd equity campaign.
MEASUREMENT BITE. Been a while since we’ve checked back into what is arguably the most important subject in the podcast business. Let’s fix that, shall we? “The good news for podcasters and buyers is measurement challenges are 97 percent solved,” Midroll Media CRO Lex Friedman said on a podcast panel at the National Association of […]
“The Troubles.” We’re three months into New York Public Radio’s reckoning with sexual harassment and an organizational culture that allowed for bullying and discriminatory behaviors that have especially hurt women and people of color. (See here, here, and here.) And it’s far from over. Boris Kachka, writing for New York magazine’s The Cut (where the […]
Slate Outlook. This is a tad newsier and more with-the-pack than I generally like to be, but whatever — there’s a bunch of juicy, usable stuff in here. Slate readers woke up this morning to something big from the 22-year-old online magazine: a total redesign, complete with an overhauled backend to improve the site’s user […]
Plus: Advertising week, PodcastOne’s insane story, and Joe Biden’s read-a-long
Welcome to Hot Pod, a newsletter about podcasts. This is issue 110, published March 7, 2017. A quick note of the sausage-making variety: I had originally planned this issue around the theme of platforms, which, in podcasting and just about everywhere else, seems to be the defining problem of our media-consuming era. However, the piece of […]