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Spotify Watch: New Show Acquisition, Gimlet CMO Jenny Wall Departs

Housekeeping and additions

Spotify has acquired another podcast to be sorted under the Spotify Originals label: The 500 with Josh Adams Meyer, a music analysis show that has the goal of “dissecting all 500 of the albums on Rolling Stone’s list of greatest albums of all time,” according to the Hollywood Reporter.

Sound familiar? Hell yeah it does. Specifically, The 500 seems a heck of a lot like Dissect, the also-music analysis show created by Cole Cuchna that Spotify acquired last year. Both podcasts are structured as evergreen, exegetical deep-dive music shows: appealing to music fans, and effective for long-tail consumption. Seems like an interesting game-plan in terms of content strategy; I imagine one could get quite a bit of value from a portfolio of shows that are structured like Dissect, The 500, Binge Mode, and The Rewatchables.

Anyway, the Hollywood Reporter write-up also notes that The 500 will continue to be distributed on all podcast platforms, despite now being a Spotify-produced show. Intriguing.

Meanwhile, Variety reported earlier this week that Jenny Wall, Gimlet Media’s Chief Marketing Officer, is leaving the company to join Nickelodeon, where she’ll hold the same title. The departure comes five months after Gimlet’s acquisition by Spotify. Wall, a former exec at Hulu and Netflix, originally joined the Brooklyn-based podcast company at the beginning of 2018.

From what I understand, the departure was amicable. It is, nevertheless, interesting: Wall was the only veteran executive in the Gimlet C-suite; the others being first-time executives. I hear that there won’t be a search for a new Gimlet CMO — which is fitting, given that Spotify itself hasn’t had a new Chief Marketing Officer since Seth Farbman left the Swedish audio streaming platform last September, following three and a half years at the company.

Gimlet currently sits within the Spotify Studios division, led by Courtney Holt.