The revenue breakdowns by genre are worth a closer read.
Podcast advertising revenue by 53% between 2017 and 2018, according to the latest Podcast Revenue Report by IAB and Pricewaterhousecoopers (PWC). Specifically: $479 million was spent by marketers on podcasts in 2018, up from $314 million in 2017. The Big Picture: overall digital audio advertising revenue reached $2.3 billion in 2018, up 22.9% from $1.8 […]
Notes on PodFund.
The EW Scripps-owned podcast company announced two high-level hires this morning: Sarah van Mosel as the organization’s new Chief Revenue Officer; and Daisy Rosario as the new Executive Producer, overseeing original programming and new show development. Van Mosel joins from Market Enginuity, the Arizona-based sales and sponsorship firm specializing in public media, where she held […]
The results of a pay survey among UK audio producers has been published. A summary of the findings can be viewed now on the UK Audio Network’s resources page (UKAN, in case you’re not familiar, is the main UK audio email listserv started by Lily Ames to “promote transparency, industry growth and community building” and […]
Here’s a joke that folks persist making in my general direction: “Once Mailchimp stops advertising, will the podcast industry just collapse?” (In fact, I heard it just last week! Alas, my eyes, they have lost all motor function required to roll.) The snark is, for the most part, a testament to the skepticism that continues […]
Today I’m continuing my multi-part look at the different ways podcasters make money from their shows. You can catch up on the first part of the series, an interview with the creator of The Bright Sessions and now-Luminary creator Lauren Shippen, here. This time, I’m looking at the options open to independent podcasters making their […]
What are the podcast ad implications here?
Maximum Fun’s annual membership drive had a bit of a bumpy start this year, with website issues that gummed up potential contributions during its first two days. As it turns out, technical hiccups like these can happen to anybody — even Maximum Fun, the Los Angeles-based podcast collective led by Jesse Thorn, which has been […]
Here at Hot Pod, we devote a lot of space to the ebb and flow of money in podcasting: who’s making it, how they’re doing it, what they’re spending it on, and why. Especially in this moment, as podcasting settles into a new era of acquisitions and experiments, reporting on this has necessarily focused at […]