Money’s gonna have to flow somehow
Housekeeping and additions
Obviously, we should talk a little more about the Apple business. ICYMI: Bloomberg published a story last week reporting that Apple is apparently planning to “fund original podcasts that would be exclusive to its audio service,” and that the company had already reached out to multiple media companies about those efforts. The report also noted […]
The podcast industry is buzzing in the midst of a Bloomberg report stating that Apple is in preliminary talks to finance original, exclusive podcasts for its platform. To better understand how Apple thinks about exclusive content and how this effort might maybe play out within podcasting, however, it’s worth examining the company’s current position in […]
Apple Music, indeed.
So, I spoke to Diehn for the Podfront UK deep-dive that came out on Tuesday, and it turned out to be one of those situations where a lot of really smart things were said and I couldn’t squish all of it into the piece. Hence, I’m running it here.
SOUND THE TAKE ALARM. Big news drop this evening. Let’s jump in: There had been rumors, and there had been increasing reason to believe them. Spotify’s buzzy start to the year, in which the Swedish platform spent hundreds of millions of dollars acquiring its way into the podcast industry, had begun to inspire questions about […]
This news dropped came out last week, but it’s worth unpacking. The two podcast companies have launched a new joint venture called Podfront UK, which holds the express purpose of establishing a sales presence in the region to monetize the considerable UK-based listens experienced by both companies. I’m told that the UK represents the third […]