Here’s the Engadget piece on the matter. Not much to say on this, other than:
- It feels like baby steps for the platform in terms of further diversifying its product assets at some amount of volume, which hopes to continue competing with rivals Spotify and Apple Music over the long run.
- It’s an obvious move, and roughly analogous to various players repackaging radio content for on-demand distribution — or as “on-demand” as you can get from Pandora — to presumably check a box and see what kind of early response you’d get.
- It’s the perfectly expected beginning of ~synergy~ between Pandora and SiriusXM, its new parent company.
A reminder, in case you need it: the three fundamental components to know about Pandora’s podcasting play, as we currently know it, lies with (1) its early experiments with This American Life and Serial Productions — with whom they still have an “exclusive streaming relationship,” I believe — (2) its nascent Podcast Genome Project, and (3) its recent appointment of a new podcast chief, the lawyer Lindsay Bowen.