It feels like baby steps for the platform in terms of further diversifying its product assets, which hopes to continue competing with rivals Spotify and Apple Music over the long run.
Sydney Pollack had a great line in Michael Clayton where he wags his finger at George Clooney’s down-in-the-dumps fixer protagonist saying: “Fer chrissakes, Michael, you’ve got something everybody wants. You have a niche!” That line popped into my head when I initially heard Pandora was planning to graft its famed Music Genome Project onto the […]
SiriusXM, the satellite radio giant, announced yesterday that it is officially moving to acquire Pandora, the streaming music service, for $3.5 billion in an all-stock deal. This development doesn’t exactly come out of the blue; as Recode’s Peter Kafka pointed out, SiriusXM already invested $480 million in Pandora for a 19% stake last summer which, […]