Organization: IAB

Organization: IAB
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IAB/PWC: Podcast Advertising $$$

Podcast advertising revenue by 53% between 2017 and 2018, according to the latest Podcast Revenue Report by IAB and Pricewaterhousecoopers (PWC). Specifically: $479 million was spent by marketers on podcasts in 2018, up from $314 million in 2017. The Big Picture: overall digital audio advertising revenue reached $2.3 billion in 2018, up 22.9% from $1.8 […]

June 4, 2019