Jennifer Tracey was trying to do something different. A longtime podcast observer and veteran BBC producer, she had spent nine years at BBC Radio 4 in London making and hosting the iPM podcast, the weekly digital accompaniment to PM, the drive time radio show. “It was an amazing space to have on Radio 4 tell […]
“Young people acquisition” strategy.
On Tuesday night, at a glitzy event on London’s South Bank, there was a launch party for the BBC’s biggest product launch in a decade. The app in question, BBC Sounds, is intended to be a single location for all audio output from the corporation — radio, podcasts, music, archive material. Execs have been doing the media rounds all week, talking up the significance of this moment.
James Purnell, the BBC’s director of radio and education, published an assessment this week on how the corporation is doing, podcast-wise. “Overall, pretty well,” is his take on how things have been going since the BBC decided to start making more original podcast content a little over a year ago.
Repackaged radio content still makes up a considerable chunk of podcasts. Here in the UK, the BBC in particular does a lot of this — the majority of shows that you can see on their Apple page, for instance, went out as radio broadcasts first. Most of the time, they just get sandwiched with a […]
The Sundance Institute, the non-profit founded by Robert Redford in the early 1980s to discover and develop the talent of independent artists in the American film industry, has made its first foray into podcasting, courtesy of a nifty collaboration with the BBC World Service. The five-part audio series, called Neighbourhood, was commissioned by the BBC, […]
Over the past year or so, a shift has taken place at the BBC, as Britain’s state-funded public broadcaster has started to think about podcasting strategically for the first time. We’ve seen the appointment of their first podcast commissioner, and the launch of a new app, BBC Sounds, intended to put all their live radio, […]
An uncertain rollout leads to bigger questions about the role of the public broadcaster in an on-demand audio world.