Yesterday I wrote a short thing about the launch of Broken Record, Malcolm Gladwell’s new music podcast, which in turn stands as the formal shingle-hanging for Pushkin Industries, the new audio company he’s building with former Slate Group chairman Jacob Weisberg. Since then, I’ve been given a sprinkling of early details about the venture, which I believe you’ll find interesting.
To begin with, and this is exceptionally notable: the company has hired Heather Fain as Chief Marketing Officer. Fain is a book publishing veteran, having spent two decades at Hachette Book Group. Most recently, she was a Senior Vice President and a Director of Marketing Strategy at Hachette, where she led the company’s consumer marketing strategies across channels and platforms. I’m told that her tenure also includes a stint at the Little, Brown, and Company imprint, where she rose up to become deputy publisher and worked on marketing campaigns for authors like Alice Sebold, David Sedaris, and, of course, Malcolm Gladwell. Here’s the Publishing Weekly blurb on the matter. Fain starts at Pushkin on December 5.
Pushkin Industries has also made a few other early hires. The starting team includes: executive producer Mia Lobel, lead editor Julia Barton, chief engineer Jason Gambrell, along with producers Justin Richmond and Jacob Smith. Note that the majority of the team are carryovers from Panoply’s now dissolved editorial team.
So that’s for your notes. Here’s my angle: Pushkin Industries will likely be an interesting exploration of the extent to which the podcast business can parallel the book business.