(1) A quick follow-up on the Remote Audio Data story from Wednesday. A few readers wrote in asking if the initiative would still be successful without the participation of Apple. My sense is that Apple participation would make things significantly easier — or at least less challenging — as far as bringing together an aggregate listens-based data analytics picture that can induce confidence is concerned. But generally speaking, it seems to me that the initiative was designed with the possibility of Apple non-participation, and that the specs were developed to be a common solution for publishers to adopt in order to better enable publishers to lead the shift towards listens-based analytics.
(2) Another follow-up: I very stupidly forgot to name-check another pretty interesting — perhaps super consequential — acquisition from the year in Tuesday’s year in review: Scripps acquiring Triton Digital. Do not sleep on that.
(3) This one’s pretty interesting: Dr. Phil, the very popular daytime talk show host, is now launching his upcoming collection of podcasts with Stitcher. Back at the IAB Podcast Upfronts in September, it was thought that Podcast Media Marketing — formerly Public Media Marketing, which handles ads for shows like Serial and The Joe Rogan Experience — was bringing that project to market.
Two things to note:
- I haven’t pinned the “how” just yet, but I think you can group this story with Stitcher’s recent release of Conan O’Brien Needs a Friend and iHeartMedia’s recent deal-striking to secure the Anchorman podcast. There’s some sort of trend-line here that’s a little different from the broader celebrity pod shift, and I’d keep an eye on the action here.
- About that Dr. Phil podcast collection: the dude will apparently roll out four podcast projects over the course of 2019. Two active questions: (1) Will he be able to convert his strong television audience base into a strong podcast audience base? (Also add: newer older audiences? etc. etc. ) and (2) Just how much do you think advertisers will like this inventory? Quite a bit, I imagine.
(4) ESPN announced yesterday that the Miami-based Dan Le Batard, one of its more prominent radio and television hosts, will be launching a podcast-first project in early January. It will be an interview show, and it will be called South Beach Sessions. If you’re watching closely, you should probably know this: according to numbers circulated in a recent press release, the podcast repackage of The Dan Le Batard Show with Stugotz is the leading performer of its podcast portfolio, with 8.3 million downloads in November. But you should also know that the lead could be a function of publishing volume: the repackage breaks down the radio broadcast into separate chunks, and ends up publishing four episodes every weekday.
(5) Shifting gears a bit: over at WBEZ, Jennifer White, the host of a number of the station’s critically acclaimed podcasts (Making Oprah, 16 Shots, etc.), is now the full-time host of The Morning Shift live morning talk show broadcast, replacing veteran Tony Sarabia. She was previously just the Friday host of The Morning Shift. I’m told that she will continue hosting the “Making” podcast series, plus other digital projects that are currently in the oven.
(6) This is interesting to me, as well as very specific slice of the Hot Pod Insider readership I imagine: “Anna Faris Partners With WeWork on New Podcast Studio.” (The Hollywood Reporter) Pair that with this story from last month: “Stitcher partners with Sennheiser to produce state-of-the-art podcast studios,” (Press release)
(7) Finally: Serial‘s Sarah Koenig had a cameo in a Samantha Bee skit this week.