Issue 212,  published June 4, 2019

IAB/PWC: Podcast Advertising $$$

Podcast advertising revenue by 53% between 2017 and 2018, according to the latest Podcast Revenue Report by IAB and Pricewaterhousecoopers (PWC).

  • Specifically: $479 million was spent by marketers on podcasts in 2018, up from $314 million in 2017.
  • The Big Picture: overall digital audio advertising revenue reached $2.3 billion in 2018, up 22.9% from $1.8 billion in 2017, according to a broader IAB/PWC report on internet advertising released last month. Podcasting is counted in that mix, and is explicitly mentioned as a major driver of that growth.
  • The Really, Really Big Picture: overall internet advertising revenues totaled $107.5 billion in 2018, crossing the $100 billion mark for the first time. Woof.

You can check out the whole thing here.