Two podcast-related startups have secured new funding this week. Backtracks, a podcast analytic platform, has announced $2.1 million in seed funding. Their press release claims that they offer “access to unprecedented detailed audience data including who, what, when, where, and how they’re listening to a podcast”, although they don’t yet list any clients on their website who might be using this information. Their messaging is a pretty generic one, too: “Podcast analytics and technology are horrible. We’re here to fix that!” Hmm.
PodMe, a Swedish startup, has also raised an additional $1.3 million this week, from the international media conglomerate Schibsted. It’s a paywalled app that offers listeners an ad-free experience in exchange for a monthly subscription fee. Apparently, PodMe “has about 20k paying customers and is not profitable”.